Strategic Brand Innovator

2 days ago

Sydney, New South Wales, Australia beBeeBrandInnovator Full time $120,000 - $150,000
About the Role

As a seasoned brand innovator, you will be responsible for driving key initiatives and shaping client recommendations. You will contribute to rigorous analysis in brand development engagements, utilizing strong research, critical thinking, and communication skills.


Main Responsibilities
  • Elevate findings from multiple secondary sources into clear and compelling presentations of insights and recommendations.
  • Lead cross-functional teams and collaborate with stakeholders to create strategies for new brands.
  • Analyse conventional and disruptive brands, framing opportunities for growth.
  • Work closely with clients and internal teams to identify business problems through research, facilitate workshops, and develop solutions.

Your Profile
  • Possess working knowledge of brand-building blocks, including purpose, value proposition, brand architecture, positioning, and messaging.
  • Ability to perform primary research and manage research partners across quantitative and qualitative methodologies.
  • Experience with market survey tools, such as Google Analytics, Kantar, and Roy Morgan.
  • Collaborative and able to work across groups and disciplines to drive projects forward.
  • Innately curious and comfortable with ambiguity, asking insightful questions and challenging branding norms.

About Our Organization

We are a digital innovation and transformation consultancy, helping enterprises navigate major change from strategy to execution.


Key Requirements
  • Prior experience contributing to brand development engagements.
  • Strong research, critical thinking, and communication skills.
  • Passion for creating brands that people love and challenging the status quo.
  • Able to link corporate and brand strategy, translating that strategy beyond campaigns.

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