Creative Content Strategist: Crafting Innovative Campaigns for a National Award-Winning Team

3 weeks ago

Sydney, New South Wales, Australia Leo Burnett Full time
Company Overview

We're Leo Burnett, a national award-winning creative team based in Sydney. Our agency is filled with smart, kind people who are passionate about the work and genuinely care about each other.

About the Role

This Senior Copywriter role offers an exceptional opportunity to partner with a talented Senior Art Director and wider creative team to conceptualise award-winning ideas and copy that deliver exceptional results for our clients.

Job Description

Main Responsibilities:

  • Partner and collaborate with a talented Senior Art Director and wider creative team to conceptualise award-winning ideas and copy that deliver exceptional results for our clients.
  • Ideate creative concepts that push boundaries across integrated brand platforms.
  • Interpret creative briefs from our creative, strategy, and client services teams.
  • Attend client meetings to articulate and sell ideas (both yours and your team's) that our clients will love and that demonstrate our reinventive thinking.
  • Attend shoots and sound sessions to ensure the level of craft is upheld to the finest level.
  • Be a mentor to other members of the team by supporting and providing constructive feedback to unlock their full creative potential.

Working at Leo Burnett:

We believe in the power of creativity to transform human behaviour. Each one of us is held accountable for contributing to ideas of the highest standard in the world. And we're recognized for it. More recently, we were the 2023 Spikes Asia Network of the Year, and won the Cannes Lion Innovation Grand Prix for our work with Suncorp in 2022.

Required Skills and Qualifications

The person we're looking for has/is:

  • Prior relevant experience (5+ years) in a creative advertising agency or equivalent.
  • A portfolio of work that demonstrates your strong writing capabilities and ability to write to different brand tones and audiences.
  • An excellent conceptual thinker with proven aptitude to come up with ideas for integrated brand platforms across non-traditional, social, digital, and TV channels.
  • A passion for creativity and flair for writing effective and innovative copy.
  • Exceptional communication experience, you enjoy partnering with your team and winning over clients with your brilliant ideas.
  • Agile, flexible, self-motivated, collaborative, sense of calm – these are all traits that come naturally to you.
  • You enjoy staying on top of cultural and social trends and new technologies.
  • You have already tasted some awards success and have the appetite to win a lot more.
Benefits

We offer a comprehensive range of benefits, including:

  • A competitive salary of AU$120,000 - AU$150,000 per year.
  • A Wholeself program supporting Physical, Mindful, and Financial wellbeing.
  • A creative, fun, and rewarding office environment where people love working with each other.
  • Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
  • Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes.
  • A culture of open feedback and support to reach your goals through our Career Conversations program.
  • A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, and Embrace (reconciliation action plan) programs.
  • Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
  • Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits.
  • Access to counsellors, psychologists, and professionals through Sonder – an all-in-one digital wellbeing technology platform designed to support psychological, medical, and safety needs.
Others

Diversity. Inclusion. Equity. These are part of our DNA. At Leo Burnett, we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

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