Marketing Professional
2 weeks ago
West HQ Marketing Administrator Role
About the Role:We are seeking a highly organized and creative individual to join our team as a Marketing Administrator. As a key member of our marketing department, you will play a crucial role in delivering successful promotions and driving commercial outcomes.
Key Responsibilities:
- Support the planning, execution, and monitoring of promotional campaigns, including adjusting work hours to ensure seamless delivery.
- Understand and analyze visitor footfall and traffic patterns, ensuring compliance with relevant legislation and licensing requirements.
- Design, plan, implement, and measure member loyalty promotions to drive measurable outcomes, including impact on sales and revenue.
- Create and execute loyalty promotions, reporting and analyzing participation rates and impact on revenue and foot traffic.
- Brief and manage promotional staff and internal stakeholders to communicate and boost member loyalty promotions during promotional periods.
- Brief and manage external entertainment vendors and performers to support specific family events at West HQ.
- Work closely with the Customer Service team and Team Leaders to communicate member loyalty promotions and resolve customer issues.
- Collaborate with the Digital Marketing team to build out and deliver the member loyalty communications strategy.
We are looking for an individual with strong organizational and time-management skills, ability to adapt to a flexible schedule, excellent communication and interpersonal abilities, and familiarity with marketing tools and platforms.
Required Skills and Qualifications:
- Experience in loyalty program planning, management, and measurement, including understanding of owned channels.
- Analytical and reporting abilities to understand member loyalty impacts on commercial outcomes.
- Effective communication between internal staff, suppliers, strategic partners, and customers.
- Management of multiple digital assets across web, social media, and eDMs.
- Tertiary qualification in a relevant discipline (advantageous).
- Strong interpersonal skills with a focus on team collaboration and experience working with design agencies.
- Ability to prioritize and meet tight deadlines on multiple projects.
We offer a competitive salary, attractive benefits package, and opportunities for professional growth and development.
Estimated Salary: $80,000 - $110,000 per annum.
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