Strategic Content Marketing Professional

4 weeks ago


Perth, Western Australia Embodied Corporate Solutions Full time

Content Marketing Specialist Role Overview

Embodied Corporate Solutions is seeking an experienced Content Marketing Specialist to join their team. This pivotal role will require a highly skilled professional to engage with the targeted market through valuable, compelling and premium content at all stages of the customer journey.

Key Responsibilities:

  • Collaborate with the Marketing Manager to develop and optimise the company's marketing content strategy
  • Plan & execute content plan through key social media channels
  • Analyse & optimise social media channels
  • Work with external agencies to plan and produce high quality video content
  • Working with the Marketing Coordinator to support the sales team with the maintenance and development of sales collateral
  • Work closely with subject matter experts across the business to develop strategic content aligned with stages of the customer journey
  • Develop, maintain and optimise website content in line with CRO and SEO best practices, focused on key customer segments
  • eDM planning & delivery in collaboration with the Marketing Coordinator
  • PR content development planning & awards submissions
  • Supporting the team with the development of advertising materials
  • Supporting the team on major projects and events both locally and internationally
  • Analysis and reporting on marketing outcomes

Requirements:

To be successful in this role, you must have highly developed skills, be able to create engaging content tailored to the various targeted markets. Your sound marketing acumen combined with your strong PR, copywriting and research abilities would have seen you achieve impressive results in your career to date.



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