Strategic Marketing Professional

3 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $130,000 - $170,000

Our company seeks a seasoned marketing professional to drive the development and execution of strategic initiatives that enhance brand awareness, engage employers, and foster business growth.

The successful candidate will be accountable for understanding and anticipating client needs, building effective marketing campaigns and strategies that benefit both clients and the business.

Key Responsibilities:
  • Develop and execute comprehensive marketing plans to drive brand differentiation, employer engagement, retention, and business growth aligned with our business strategy
  • Oversee program execution, leveraging internal teams, key stakeholder groups, and external partners
  • Design and deliver employer programs grounded in business insights, addressing member needs, market context, and competitive dynamics
  • Leverage a strategic differentiated CVP/narrative to position us as a leader driving a clear competitive advantage
  • Analyse audience needs, triggers, pain points within the onboarding experience and build journeys, experiences, and strategies to address these
  • Execute cross-channel campaigns, leveraging paid, owned, and earned media to maximize engagement and retention
  • Manage reporting, risk, and post-initiative reviews, continuously optimizing marketing efforts to drive business growth and positive member outcomes
  • Accountable for driving continuous optimisation and efficiencies across employer programs
Required Skills and Qualifications:
  • Strong analytical, verbal, and written communication skills – ability to communicate complexity in an accessible way
  • Risk mindset – proactively identify, understand, and act on future risks
  • Strong stakeholder engagement, relationship building, and influencing skills
  • Experienced in translating business strategy into marketing plans
  • Ability to brief and guide creative professionals, digital teams, writers, designers, etc
  • Data-driven and results-oriented – ability to interpret and absorb data and synthesise complex information to come up with solutions and marketing strategies
  • Strong delivery focus and project management skills to ensure deadlines are met
  • Ability to multi-task and thrive in an environment with competing and shifting priorities
  • Excellent oral, written communication, and presentation skills

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