Lead Media Strategist

1 week ago


Melbourne, Victoria, Australia flybuys Full time

About Us

Flybuys is the country's most popular rewards program with over 9 million active members. Through our network of partnerships with nationally recognized brands, we make every day worth more for our members.

We're not just a card or an app – we have a team of over 300 people in Sydney and Melbourne, working together to achieve our goals. Our flexible working policy and people-centric culture allow us to work remotely across Australia.

Our core values guide everything we do: Be United, Be Relevant, Be Passionate, Be Generous, and Do the Right Thing.

Your Team

We've built a strong team, but we're looking for someone who can bring new perspectives and ideas. We value diversity and believe that different backgrounds and experiences make our team stronger.

We work collaboratively, supporting each other to achieve our goals. It's an environment you'll miss when you're on holidays.

Your Role

Media Strategy Lead

  • Create and execute annual paid media strategies to maximize ROI and achieve business objectives.
  • Ensure seamless integration between paid, owned, and earned media to deliver a cohesive brand experience.
  • Collaborate with Marketing and Campaign Managers on media requirements for key campaigns.
  • Serve as a subject matter expert in paid media, providing guidance and feedback to the team.
  • Stay ahead of the curve through market-leading media initiatives that drive business results.
  • Effectively manage the annual paid media budget, delivering all media strategies and campaigns within budget.
  • Negotiate and manage media agency relationships to achieve strategic goals.
Paid Media Roadmap
  • Develop annual marketing plans and quarterly roadmaps in collaboration with the Head of Program Marketing.

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