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CRM Marketing Specialist

2 months ago

Australia And Medisca Inc. Full time

About And Medisca Inc.

And Medisca Inc. is a global business-to-business company that delivers comprehensive solutions by providing value, consistency, responsiveness, and loyalty. With a strong foundation in pharmaceutical compounding, we contribute to healthcare by leveraging strong partnerships that deliver customized solutions with an unwavering commitment to quality and innovation.

Job Summary

We are seeking a dynamic and passionate CRM Marketing Specialist to join our Global Marketing team. In this pivotal role, you will be at the forefront of our data-driven marketing efforts, leveraging insights to build and execute CRM campaigns and sales initiatives. These initiatives play a crucial role in strengthening our customer relationships, optimizing automation processes, and ultimately driving significant business growth.

Key Responsibilities

  • CRM Operations
    • Develop and implement customer data acquisition, enrichment, and retention initiatives to enhance customer engagement, in line with marketing and business objectives.
    • Lead the development and deployment of complex and dynamic data-driven email marketing campaigns.
    • Build and manage nurturing campaigns in our CRM tool (Creatio) that drive prospects and customers through the marketing and sales funnel ensuring high conversion rates.
    • Develop customer journeys, automated email workflows, and identify new opportunities for automated email segment targeting to further enhance engagement.
    • Identify gaps in the customer journey and work with key stakeholders to create and test new initiatives.
    • Develop and optimize triggered campaigns including marketing automation processes for customer segments.
    • Collaborate with sales to align CRM efforts to drive revenue.
    • Provide insights and recommendations to optimize CRM processes and enhance customer satisfaction.
    • Develop feedback mechanisms (ex. surveys/reviews) to gather insights and improve customer experiences.
    • Develop strategies and campaigns to cross-sell and upsell products or services to existing customers.
    • Continuously refine customer segmentation strategies and personalize marketing efforts.
  • Analytics & Reporting
    • Track and report on the performance of CRM campaigns, providing insights on key metrics, success rates, and areas for improvement.
    • Monitor and analyze customer data to identify trends and opportunities, providing actionable insights.
    • Implement A/B testing to drive landing page, lead collection, and email performance optimization, and other techniques to optimize user experience, conversion rates, and other campaign metrics.
    • Establish systematic processes for collecting, analyzing, and acting upon customer feedback received through surveys, reviews, and other channels.
    • Stay updated on CRM software advancements and evaluate potential new tools or features that could enhance CRM capabilities.

Requirements

  • Bachelor's degree in marketing, business, computer science, information systems, or a related field.
  • Three (3) to five (5) years' experience in marketing, including two (2) to three (3) years of hands-on experience with CRM.
  • Proven experience in CRM marketing with a strong track record of delivering results including segmentation strategies and targeted messaging within CRM campaigns.
  • Experience with CRM systems and tools (knowledge of Creatio, an asset).
  • Experience in developing and implementing CRM strategies, incl. automation workflows.
  • Strong passion for data management and creating customer journey campaigns.
  • Strong analytical skills and experience with data analysis tools.
  • Experience with digital marketing, e-commerce, and campaign management, an asset.
  • Excellent project management and organizational skills.
  • Detail-oriented and comfortable in fast-paced working conditions.
  • Ability to work collaboratively in a cross-functional team environment.
  • Knowledge of the Microsoft Office suite (Word, Outlook, Teams and Excel) required.
  • Excellent communication skills; fluent French and English (oral & written) required.
  • Bonus: knowledge of pharmaceutical and/or healthcare industry.

What We Offer

  • Work/Life Balance hour workweek with early Fridays all year long, PTO and vacation policy.
  • Invest in your health – Choice of modular plans, health spending account and free Telemedicine.
  • Flexible work environment – Hybrid work schedule with home office reimbursement program.
  • Your Future is Bright – Opportunities to learn and grow within And Medisca Inc.
  • Save for your Future – And Medisca Inc. contributes to a deferred profit sharing plan (DPSP) when you invest in RRSPs.
  • Help us grow – Employee Referral Program.
  • Central location - Free parking/accessible by public transportation; a commercial center is within walking distance for lunch or groceries.
  • We like to have fun – company events throughout the year.