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Strategic B2B Content Creator

2 weeks ago

Melbourne, Victoria, Australia beBeeContent Full time $80,000 - $120,000
Role Summary

We are seeking an experienced B2B Content Strategist to create and implement a strong content strategy that strengthens our brand presence in the B2B tech industry, particularly through LinkedIn and SEO-driven content.

Main Responsibilities
  • Create a comprehensive B2B content strategy, prioritizing LinkedIn and our content hub to engage technology decision-makers and business leaders.
  • Conduct thorough keyword research to optimize content for search engines, ensuring maximum visibility and engagement.
  • Produce and curate high-quality, engaging content tailored to our target audience, enhancing brand authority and driving business objectives.
  • Perform market research to identify content needs, trends, and opportunities that align with our business goals.
  • Write and edit persuasive copy across various platforms, including websites, marketing materials, and social media, adhering to brand guidelines.
  • Review all content assets for clarity, quality, and consistency before submission to clients and stakeholders.
  • Work closely with internal teams to gather requirements and feedback, ensuring content meets expectations and delivers value.
  • Analyze content performance metrics to assess effectiveness and inform ongoing and future content strategies.
About the Ideal Candidate
  • Proven experience in B2B content strategy, project management, and copywriting, specifically within the tech sector.
  • Strong understanding of SEO best practices and keyword research methods.
  • Experience in developing and executing content strategies for LinkedIn is an added advantage.
  • Excellent leadership and collaboration skills, proven ability to manage projects and teams effectively.
  • Exceptional written and verbal communication skills, with a talent for crafting compelling narratives.