
Connections Thinker
1 day ago
This role involves creating and executing strategic plans to connect with consumers and promote business growth.
The ideal candidate will have a solid understanding of communications strategy, including consumer insights, data analysis, and creative thinking.
We are seeking an analytical and creative thinker who can stay ahead of cultural trends and identify opportunities for culturally relevant campaigns.
The successful candidate will be able to develop innovative strategies to drive business growth and cultural impact.
Key responsibilities include:
- Consumer Insights:
- Analyzing consumer behaviour and identifying opportunities for connections strategy.
- Developing consumer journey maps to bring insights to life.
- Data Analysis:
- Applying understanding of first-party data and audience segmentation.
- Interpreting and visualizing data in a meaningful way.
- Creative Strategy:
- Developing disruptive brand and campaign strategies.
- Supporting the development of brand positioning statements.
- Cultural Insights:
- Staying ahead of cultural trends and identifying opportunities for culturally relevant campaigns.
- Thought Leadership:
- Contributing to industry discussions and publications.
The successful candidate will be required to have:
- A solid understanding of comms and connections strategy.
- Comfortable with numbers and details.
- Analytical and creative thinking skills.
- Awareness of cultural trends and their impact on consumer behaviour.
- Understanding of paid, owned, and earned channels.
About You:
- Nice person with a love for great ideas and advertising.
- 1-2 years' experience in a similar role within a creative or media agency.
This role is perfect for someone looking to explore brand and creative strategy going forward.
Australian citizenship is required due to the nature of this role working with government clients.
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