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Innovative Digital Campaigns Specialist

3 weeks ago


Sydney, New South Wales, Australia Staffbase Full time
About the Role

We are seeking a highly skilled and experienced Innovative Digital Campaigns Specialist to join our team at Staffbase. As a key member of our marketing team, you will be responsible for driving customer acquisition and brand growth through innovative and effective digital marketing strategies.

Key Responsibilities:
  • Plan, implement, and execute B2B digital marketing campaigns across multiple channels, including Paid Search, Paid Social, Display, and programmatic platforms.
  • Develop and execute strategies for lead acquisition, lead nurturing, account-based marketing (ABM), and brand awareness across digital platforms.
  • Monitor and analyze campaign performance metrics to identify trends, uncover opportunities, and optimize ROI.
Requirements

To succeed in this role, you will need to have a strong background in digital marketing, with a proven track record of success in running paid search and paid social campaigns. You should also be familiar with marketing automation platforms and CRM systems.

Benefits
  • Competitive compensation package including an employee stock option plan.
  • Flexible working time models and the option of hybrid work.
  • Growth budget for external training.
  • Wellbeing initiatives including yearly vacation days and a 4-day work week.