Marketing and Event Strategist
5 days ago
Company Overview
D'Arcy Weil is a global leader in energy management and industrial automation, providing cutting-edge solutions across power, automation, and sustainability. With a commitment to digital transformation, energy efficiency, and innovation, the company delivers market-leading products and services to a broad industrial and commercial client base.
About the Role
This role is integral to strengthening market presence, driving customer engagement, and supporting business growth through high-quality, strategic event marketing. You will collaborate closely with internal teams, external partners, and industry stakeholders to deliver seamless event experiences that align with commercial objectives and enhance brand positioning.
Key Responsibilities
- Plan, coordinate, and execute national trade shows, roadshows, and strategic marketing events.
- Develop event strategies that align with commercial objectives and enhance brand presence.
- Manage event logistics, vendor partnerships, and stakeholder engagement to ensure seamless execution.
- Work closely with sales, marketing, and product teams to align event content with business priorities.
- Oversee branding, sponsorships, and promotional activities to maximise event impact.
- Analyse event performance, gathering insights to refine future event strategies.
- Identify and leverage opportunities to showcase company innovations, products, and solutions at key industry events.
- Negotiate contracts with venues, suppliers, and third-party agencies.
- Lead event marketing campaigns, including digital promotions, email outreach, and social media integration.
- Ensure all events comply with corporate branding, messaging, and customer engagement guidelines.
- Stay informed on industry trends, competitor activities, and emerging event technologies.
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