Digital Marketing Strategist

3 days ago


Burleigh Heads, Queensland, Australia Princess Polly Full time
Unlock Your Potential as a Digital Marketing Strategist

We are seeking an experienced Digital Marketing Strategist to join our team at Princess Polly, a leading global fashion brand. As a key member of our digital marketing team, you will play a crucial role in shaping and executing our search engine marketing (SEM) strategy to drive impactful campaigns across international and domestic markets.

About the Role:

  • Salary: $80,000 - $110,000 per annum, depending on experience
  • Location: Burleigh Heads, Australia
  • Job Type: Full-time
  • Experience: Minimum 3 years in a similar SEM role

About You:

We are looking for a highly motivated and innovative individual with extensive hands-on experience in search engine marketing (SEM). Your strong analytical skills and ability to manage multiple projects simultaneously will enable you to deliver high-quality results and contribute to our company's continued growth and success.

Your Key Responsibilities Will Include:

  1. Collaborating with our Global SEM Manager to develop a comprehensive search, display, and video marketing strategy
  2. Creating, optimizing, and scaling paid campaigns across Search, Shopping, YouTube, Display, and Online Video platforms
  3. Maintaining a deep understanding of performance data and insights to maximize campaign ROI
  4. Overseeing all stages of account planning, including campaign structure, keyword research, ad copy, targeting, audience selection, bidding logic, and match type setup
  5. Running A/B tests, collecting data, and identifying trends to optimize paid search campaigns
  6. Supporting the Global SEM Manager in coordinating efforts with our Performance & Buying Department and other key stakeholders
  7. Preparing weekly performance reports and actionable insights to enhance campaign results
  8. Resolving technical issues related to account setup, including feed, tag, targeting, and creative placement issues

About Our Company:

Princess Polly is a dynamic and growing global fashion brand with a passion for delivering exceptional online shopping experiences to customers worldwide. We offer a collaborative and inclusive work environment, along with opportunities for professional growth and development.

What We Offer:

  • Competitive Salary: $80,000 - $110,000 per annum, depending on experience
  • Flexible Working Arrangements: Work-life balance is essential to your well-being
  • Exceptional Employee Discount Program: Enjoy exclusive discounts on our latest fashion collections
  • Stunning Office Space: Join us in our newly renovated office in beautiful Burleigh Heads
  • Monthly Birthday Celebrations: Let's celebrate life together

Are You Ready to Unlock Your Potential?

We recognize that every individual brings unique strengths and perspectives to our team. If you're passionate about digital marketing, have a keen eye for detail, and enjoy working collaboratively with others, we'd love to hear from you. Apply now to take the first step towards an exciting new chapter in your career



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