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Product Marketing Strategist

2 weeks ago

Melbourne, Victoria, Australia Culture Amp Full time
Drive Customer Engagement

Culture Amp is on the hunt for an ambitious Lead Product Marketing Manager to drive our go-to-market strategy for core product portfolios. As a seasoned SaaS Product Marketing expert, you will bring exciting features to market, drive awareness and user growth via innovative strategies, and be the subject matter expert in competitive and market trends.

In this role, you will:

  1. Develop GTM strategies across your portfolios to unlock awareness, activation, adoption, retention, and expansion among target users.
  2. Influence teams to bring world-class products to market, overseeing and guiding end-to-end delivery of your strategy and continually optimizing it for success.
  3. Own targeting strategy for your portfolio, including identifying best-fit users and developing ICP/buyer personas to inform targeting efforts across marketing, product, CX, and sales.
  4. Owning positioning & messaging for your product portfolios, enabling teams to use your positioning across the entire product and marketing funnel.

You have 10+ years of business/general marketing experience ideally in international, B2B companies, with 6+ years of direct product marketing experience. You are exceptional at communication, stakeholder management, and building strong cross-functional relationships.

We believe our employees are the heartbeat of our success, fostering a work environment that truly cares for and develops its people. We offer a competitive compensation package, Employee Share Options Program, programs for personal development, access to mental wellbeing and coaching support, Camper Life Allowance, team budgets for connection, quarterly wellbeing pauses, and extended year-end breaks.