Brand Partnership Strategist

2 weeks ago

Sydney, New South Wales, Australia PMX Full time

Overview

Pmx is the central investment practice for Publicis Media, accountable for the smart application of investment by leveraging scale, marketplace innovation, deeper partnerships and intelligence.

We are client-centric and operate on the principles of trust, transformation & talent. Our goal is to deliver growth for Publicis Groupe by educating and driving adoption of Publicis Groupe solutions including Precision, APEX, Partnerships, and Value Management.

Salary: AU$120,000 - AU$180,000 per annum

Job Description

About the Job

The PMX Content and Partnership Lead will be responsible for quality and craft in our partnership approach to demonstrate PMX's expertise and industry best practice in driving brand and business results through sports and entertainment media and content partnerships for brands.

Working with business teams, you will have a strategic aptitude to set brand partnership goals to create bespoke solutions in line with the most important brand need.

Key Outputs

Custodian and creator of PMX partnerships process and templates to ensure consistent top practice recommendations that demonstrate advantage for brands and fans to create assets and deliver outcomes with short and long term benefits.

Thought Leadership: Develop content plan for thought leadership for clients, agency and media partners that identify Sports & Entertainment trends and opportunities to inspire projects, demonstrate our brand advantage and elevate our PMX profile.

Project and Commercial Delivery: Working with PMX team to perform best in class partnerships across Sports & Entertainment for case studies that prove brand growth and our unique expertise.

Required Skills and Qualifications

  • A minimum 8-10 years related industry experience working in agency / client or media businesses with proven expertise in building partnership solutions.
  • Proven expertise in building strategic solutions for brands across assets and formats, and a strong point of view on what partnership success looks like.
  • Experience to identify and quantify brand, media and fan metrics to work with research partners to deliver meaningful partnership measurement plans.
  • Passion for sports and entertainment in Australia / New Zealand in ways that truly assess and can add to the fan experience for brands.
  • Strength in relationships and leadership – inspiring PMX S&E team to produce finest work, build partnerships with media and corporate stakeholders for mutually beneficial solutions, ability to build confidence amongst clients and agency partners that PMX elevate base industry products in market.
  • Strategic storyteller: Oversee partnership recommendation narrative to ensure compelling, cohesive solutions that consider paid, owned, shared, earned inputs and assets for application within and beyond partnership timeframes.
  • Interest in, and knowledge of Media, Tech and Innovation capabilities to continually drive new solutions and extensions within partnerships.
  • Thought leader and hunger in understanding and identifying trends beyond the current landscape to continually encourage and inspire team and partners through content and industry representation.
  • Ability to guide multiple stakeholders across media, corporate bodies, client, agency partners, creative and internal teams to deliver utmost solutions.
  • Discipline in applying and creating structure within PMX for consistent, best in class presentations, artefacts and recommendations.

Benefits

  • A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing
  • A creative, fun and rewarding office environment backed up by our Publicis Liberté flexibility approach “working your way, with us”
  • Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network
  • Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
  • A culture of open feedback and guidance to achieve your goals through our Career Conversations program
  • A committed Diversity, Equality and Inclusion strategy driven through our VivaWomen, Égalité, enABLE and Embrace (reconciliation action plan) programs
  • Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year
  • Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits
  • Access to counsellors, psychologists and professionals through Sonder – an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.

Others

At Publicis Groupe we believe that diversity and inclusion are essential for delivering innovative solutions to our clients. We value difference and strive to create a workplace where everyone feels welcome, valued and empowered to contribute their best work. We also believe in providing equal opportunities for development and growth. If you're passionate about building partnerships and driving business growth, we'd love to hear from you.

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