Senior Online Marketing Specialist

4 days ago

Melbourne, Victoria, Australia beBeeDigitalMarketing Full time $60,000 - $100,000
Job Description

As a professional responsible for driving online visibility and engagement, you will be instrumental in crafting compelling content, analyzing website traffic trends, and delivering impactful marketing strategies to clients across various industries.

You will work closely with our teams to develop and implement effective SEO, PPC, conversion optimization, email marketing, social media marketing, and web analytics reporting strategies. Your expertise will also encompass research, competitor analysis, and data-driven decision-making to drive business growth.

  • Develop and implement search engine optimization (SEO) strategies to improve website rankings and drive organic traffic.
  • Design and execute pay-per-click (PPC) marketing campaigns to increase conversions and return on investment (ROI).
  • Enhance user experience through conversion rate optimization (CRO) techniques and ensure seamless customer journeys.
  • Plan and execute email marketing campaigns that resonate with target audiences and drive desired actions.
  • Manage social media presence by creating engaging content and fostering brand awareness across platforms.
  • Provide insightful web analytics reports to inform business decisions and optimize marketing efforts.
Key Responsibilities
  1. Collaborate with cross-functional teams to create comprehensive marketing strategies that meet client objectives.
  2. Conduct thorough competitor analysis to identify areas of improvement and opportunities for differentiation.
  3. Research and analyze market trends to stay up-to-date with industry developments and best practices.
  4. Develop executive summaries and present findings to stakeholders to inform business decisions.
Requirements
  • Strong written and verbal communication skills to effectively engage with clients and stakeholders.
  • Problem-solving and analytical skills to identify areas of improvement and develop data-driven solutions.
  • Proficiency in Microsoft Office tools, particularly Excel, Word, and PowerPoint.
  • Basic understanding of online marketing disciplines, including SEO, PPC, CRO, email marketing, and social media marketing.
  • Ability to work in a fast-paced environment and prioritize tasks effectively to meet deadlines.
Benefits
  • Opportunities for professional growth and development through training and mentorship programs.
  • Collaborative and dynamic work environment that fosters innovation and creativity.
  • Chance to work on diverse projects and contribute to the success of multiple clients.

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