Digital Marketing Professional
2 days ago
We are seeking a passionate and driven individual to fill the role of a Digital Marketing Specialist.
This is an exceptional opportunity for someone to be part of a collaborative and dynamic marketing team overseeing multiple brands.
About the Role:- Execute digital strategy to increase brand awareness and drive prospects to conversions utilising online tools/channels: website, eDMs, paid channels, and content marketing.
- Produce assets (images, video) and copy for a wide range of digital campaigns.
- Assist with administration of Kaplan websites, proactively trying to improve our online performance whilst keeping content up-to-date.
- Support the wider marketing team on all digital initiatives as required.
- Assist with marketing automation activity.
- Develop and deliver reports analysing online performance to be shared with senior management.
- Minimum 3 years' experience in a marketing related area.
- Experience creating marketing assets using Canva.
- Familiarity with marketing automation tools (e.g. Marketing Cloud, Marketo, Hubspot, etc).
- Excellent attention to detail with an ability to multi-task.
- Ability to analyse data and provide insights.
Kaplan Australia provides lifelong education to millions of students globally each year.
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