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Digital Marketing Strategist

3 weeks ago


Council of the City of Sydney, Australia beBee Careers Full time

A Digital Marketing Strategist is required to develop and execute marketing strategies that drive revenue growth, enhance brand visibility, and optimize customer engagement across our diverse portfolio.

The ideal candidate will have a strategic blend of digital expertise and experience in a high-paced, high-volume environment. You will be responsible for developing and executing media buying strategies across digital and traditional channels to drive strong ROI, optimizing SEO to improve search rankings and organic traffic, and leading strategy for digital performance channels.

Key responsibilities include:

  • Developing and executing media buying strategies to drive strong ROI
  • Optimizing SEO to improve search rankings and organic traffic
  • Leading strategy for digital performance channels, including paid search, programmatic, social media, and display ads
  • Overseeing website and eCommerce platform management, focusing on user experience and conversion rate improvements
  • Integrating and enhancing platforms like Google Analytics 4 and marketing automation tools
  • Driving CRM and guest engagement strategies, segmenting data for personalized campaigns that boost retention and revenue

We are seeking a highly analytical individual with a keen ability to challenge data and extract meaningful insights.