Retail Marketing Specialist

4 days ago

Brisbane, Queensland, Australia beBeeMarketing Full time $60,000 - $100,000
Key Roles and Responsibilities

The Retail Marketing Coordinator will be responsible for developing and implementing regional retail marketing strategies and initiatives across AUNZ for Triumph & sloggi brands.

This role includes creating effective retail marketing activities to increase foot traffic, in-store engagement, and sales. The coordinator will work closely with the local and regional Visual Merchandising (VM) team on seasonal product stories and campaigns, ensuring point-of-sale materials are delivered on time and installed correctly.

In addition, the coordinator will liaise with local retail division teams to ensure seamless communication and delivery of all marketing plans, promotions, and materials. They will also assist in developing and delivering the My Triumph program, focusing on growing and engaging the company's most loyal consumer base.

Main Areas of Focus
  • Maintaining strong internal relationships with retail sales & VM teams to ensure marketing plans are supported internally, commercially relevant, and aligned to local & regional retail marketing objectives.
  • Working together with retail sales & VM teams to launch new seasonal product stories, concepts, & campaigns, including development of tools, any local artwork edits, translations, delivery of point-of-sale materials, windows, and additional point-of-sale.
  • Maintenance, communication, and delivery of the regional retail marketing calendar.
  • Supporting the retail team in launching new stores.
  • Collaborating with VM to keep tabs on local stock levels, particularly during campaign periods, and developing plans to pivot and change direction if needed.
  • Communicating the PR/media approach to the retail team, such as new launches, campaigns, or calendar moments, to ensure brand marketing investments are aligned and leveraged within retail.
  • Developing a streamlined approach in smaller town and city stores to ensure they're serviced with activity and aligned to the overall regional/retail approach.
  • Maintaining in-store CRM/loyal consumer engagement program, developing plans that leverage the MyTriumph program to maximize sign-ups, treat, identify, communicate with, and engage with loyal consumers.
  • Reporting on and learning from results, calculating and communicating ROI – working closely with retail sales.
Requirements and Qualifications
  • 4-5 years' experience in retail/VM, wholesale, or trade marketing gained in similar industry.
  • Comprehensive knowledge of/experience working with key accounts.
  • Project management skills.
About this Role

This is an exciting opportunity to join our team as a Retail Marketing Coordinator. If you have a passion for retail marketing and a desire to work in a fast-paced environment, we encourage you to apply.

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