Brand Campaign Strategist
2 weeks ago
We are seeking an experienced Marketing Campaign Specialist to join our team in Docklands VIC. As a key member of our Brand & Marketing business unit, you will be responsible for designing and delivering innovative campaigns for AGL customers.
About the RoleThe successful candidate will collaborate with cross-functional teams to develop and implement multi-channel campaigns aimed at growth, retention, value optimization, and brand awareness. You will work closely with the business to plan, scope, and support budget analysis for campaigns, considering go-to-market plans, timeframes, omni-channel strategies, media spend, and campaign objectives.
Key Responsibilities- Plan and execute campaigns across all channels, working with business delivery leads and the media planning team.
- Develop and manage budgets, forecasting, and reporting for campaigns.
- Analyse campaign outcomes, identify opportunities to optimize propositions and channel strategies using data and insights dashboards.
- Communicate campaign objectives and plans to the business and marketing communities, ensuring standards and consistency.
We are looking for someone with strong experience in BTL marketing and personalised 1:1 marketing campaigns and customer journey design. You should have a strong understanding of marketing analytics and be able to derive usable insights to improve campaigns. Additionally, you should have demonstrated experience in Integrated Marketing and possess a tertiary qualification in marketing, communications, or business-related field.
Salary InformationThe estimated annual salary for this role is AU$95,000 - AU$115,000, depending on your level of experience.
Inclusion at AGLAt AGL, we value diversity and welcome applicants from various backgrounds, including Aboriginal and/or Torres Strait Islander peoples, individuals with disabilities, culturally diverse individuals, and members of the LGBTQ+ community.
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