Brand Campaign Strategist

2 weeks ago


Melbourne, Victoria, Australia AGL Full time
Job Description

We are seeking an experienced Marketing Campaign Specialist to join our team in Docklands VIC. As a key member of our Brand & Marketing business unit, you will be responsible for designing and delivering innovative campaigns for AGL customers.

About the Role

The successful candidate will collaborate with cross-functional teams to develop and implement multi-channel campaigns aimed at growth, retention, value optimization, and brand awareness. You will work closely with the business to plan, scope, and support budget analysis for campaigns, considering go-to-market plans, timeframes, omni-channel strategies, media spend, and campaign objectives.

Key Responsibilities
  • Plan and execute campaigns across all channels, working with business delivery leads and the media planning team.
  • Develop and manage budgets, forecasting, and reporting for campaigns.
  • Analyse campaign outcomes, identify opportunities to optimize propositions and channel strategies using data and insights dashboards.
  • Communicate campaign objectives and plans to the business and marketing communities, ensuring standards and consistency.
What We're Looking For

We are looking for someone with strong experience in BTL marketing and personalised 1:1 marketing campaigns and customer journey design. You should have a strong understanding of marketing analytics and be able to derive usable insights to improve campaigns. Additionally, you should have demonstrated experience in Integrated Marketing and possess a tertiary qualification in marketing, communications, or business-related field.

Salary Information

The estimated annual salary for this role is AU$95,000 - AU$115,000, depending on your level of experience.

Inclusion at AGL

At AGL, we value diversity and welcome applicants from various backgrounds, including Aboriginal and/or Torres Strait Islander peoples, individuals with disabilities, culturally diverse individuals, and members of the LGBTQ+ community.



  • Melbourne, Victoria, Australia The Just Group Full time

    About The Just GroupThe Just Group is a leading international company operating in the retail sector, recognized for its market-leading school supplies, stationery & gifts, vibrant product designs, and creativity. As part of our team, you'll be working with a diverse range of brands, including Smiggle, one of the most exciting and innovative children's...


  • Melbourne, Victoria, Australia AGL Full time

    About AGLAGL is a leading energy provider in Australia, committed to delivering innovative and sustainable solutions for its customers.We're currently seeking an experienced Marketing Campaign Strategist to join our Brand & Marketing business unit in Customer Markets. This role will play a key part in designing and delivering successful campaigns that drive...


  • North Melbourne, Victoria, Australia Country Road Group Full time

    Job OverviewThe Country Road Group, a leading Lifestyle Brand House in Australasia, is seeking an experienced Loyalty Campaign Strategist to join its team. As a key member of the Loyalty department, you will play a critical role in planning, coordinating, and executing loyalty tactics to achieve business outcomes.


  • North Melbourne, Victoria, Australia Country Road Group Full time

    Role OverviewWe are seeking a highly skilled Loyalty Campaign Strategist to join our team at Country Road Group. This is an exciting opportunity for an experienced professional to leverage their expertise in loyalty planning, customer analysis, and campaign execution to drive business growth.


  • Melbourne, Victoria, Australia PHD Full time

    About the Role:As a Digital Campaign Strategist, you will drive digital planning and meticulous delivery against campaign objectives for one of our key clients. You will be responsible for delivering product throughout the implementation process, including recommendation presentations, detailed plans, status plans, and post-campaign reviews.Your...


  • Melbourne, Victoria, Australia Lendi Group Full time

    Job Title:Digital Marketing Campaign StrategistAbout the Company:Lendi Group is a leading company in the home loans industry. We're revolutionising the way people experience home loans, with a focus on best-in-class technology and personalized support.Salary:$60,000 - $80,000 per annum (dependent on experience)Job Description:We're seeking a highly skilled...


  • Melbourne, Victoria, Australia Wilderness Society Full time

    About the RoleThe Victorian Environmental Campaign Strategist plays a pivotal role in leading and mentoring staff in naarm / Melbourne to support and deliver the Wilderness Society's campaign agenda in Victoria.


  • Melbourne, Victoria, Australia UniSuper Full time

    Job DescriptionWe are seeking a highly skilled Senior Brand Strategist to join our team at UniSuper. In this role, you will be responsible for developing and implementing marketing campaigns that drive brand awareness and engagement.About the Role:We offer a competitive salary of $120,000 per annum.You will work closely with our marketing team to develop and...


  • Melbourne, Victoria, Australia Cambelltown City Council Full time

    Job OverviewCampbelltown City Council is seeking an experienced Digital Marketing Campaign Strategist to join our highly productive team. This role will be responsible for developing and implementing creative marketing campaigns and concepts to promote a range of activities, services and projects.


  • Melbourne, Victoria, Australia Crypto Full time

    Job SummaryWe are seeking a highly skilled and creative Visionary Brand Strategist to join our team at Crypto. As a key member of our marketing department, you will play a vital role in shaping the visual identity of our brand and developing innovative campaigns that captivate audiences worldwide.About UsCrypto is a leading player in the industry, known for...


  • Melbourne, Victoria, Australia TEG Full time

    About Us:TEG Life Like Touring is a renowned producer of hit shows and experiences for the world's most popular entertainment brands. With over 10 years of experience, they have successfully produced PAW Patrol, Disney, Pixar, Peppa Pig, Sesame Street, Dora The Explorer, and many more.Towards this goal, TEG Life Like Touring seeks an innovative Marketing...


  • Melbourne, Victoria, Australia Just Digital People Full time

    About the RoleWe are seeking a seasoned Digital Advertising Campaign Strategist to join our team at Just Digital People. As a key member of our team, you will be responsible for managing and taking ownership of SEM and paid social campaigns for clients.Key Responsibilities:Develop and execute effective SEM and paid social campaigns that drive client...


  • Melbourne, Victoria, Australia Seed Heritage Full time

    We are seeking a highly skilled Digital Marketing Strategist to join our team at Seed Heritage and drive our brand's presence across global platforms.This is an exciting opportunity for a motivated individual to contribute to the development of innovative digital marketing strategies, ensuring consistent engagement and brand visibility.Key...


  • Melbourne, Victoria, Australia Danone Full time

    At Danone, we're dedicated to creating a healthier and more sustainable food culture. As a Dairy Brand Strategist, you'll play a key role in driving innovation and growth across our dairy portfolio.


  • Melbourne, Victoria, Australia The Search Firm Full time

    Job Description:As a Digital Marketing Strategist, you will play a pivotal role in connecting our premium brand with customers like never before.We are seeking an experienced and innovative digital marketing specialist to join our team. The ideal candidate will have a passion for promoting beautiful premium products and a knack for driving results.This is an...


  • Melbourne, Victoria, Australia Vendito Full time

    Job Title: Luxury Marketing StrategistEstimated Salary: $120,000 - $150,000 per annumJob Description:Vendito is a prominent name in luxurious, contemporary furniture, offering a curated collection that transforms indoor and outdoor spaces into refined, stylish environments.We are searching for a talented Luxury Marketing Strategist who can bring our brand to...


  • Melbourne, Victoria, Australia LION Digital Full time

    Unlock Your Potential as a Digital Activation StrategistLION Digital is seeking an experienced Digital Activation Strategist to join our Paid Media team, focusing on the tactical development and execution of Search advertising for our clients.We're looking for someone with strong foundational skills and knowledge of programmatic and social platforms, with...


  • Melbourne, Victoria, Australia Atlas Recruitment Experts Full time

    At Atlas Recruitment Experts, we are seeking an experienced Digital Marketing Strategist to join our team. This role is responsible for creating and implementing comprehensive marketing strategies that drive brand visibility and customer engagement.With a strong understanding of digital marketing principles, including SEO, SEM, content marketing, and social...


  • Melbourne, Victoria, Australia L'Oréal Full time

    About the Job:L'Oréal Australia & New Zealand is seeking an experienced Digital Brand Strategist to join our team. This role will be responsible for developing and executing digital marketing strategies that drive brand growth and awareness.Responsibilities:Develop and execute digital marketing plans to meet consumer expectations and drive commercial...


  • Melbourne, Victoria, Australia AGL Full time

    AGL is committed to delivering innovative energy solutions that shape the future of Australia.Estimated annual salary: $85,000 - $115,000 AUD (dependent on experience)About the RoleWe are seeking a highly skilled Transformation Marketing Strategist to join our Brand & Marketing business unit in Customer Markets. As part of this team, you will collaborate...