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Digital Transformation Director

1 week ago

Adelaide Plains Council, Australia Michael Page Australia Full time

About Our Partner

Our client is a leading player in the health and wellbeing industry, dedicated to promoting sustainable living and enhancing everyday wellness through innovative gardening products.

Job Overview

Ecommerce Leadership Role

  1. Brand Strategy & Creative Direction
    Develop and execute brand strategies that enhance positioning, drive customer loyalty, and engage consumers. Oversee creative asset development, ensuring alignment with the brand's purpose and vision.
  2. E-Commerce Strategy & Growth
    Define and execute e-commerce strategies to drive revenue, profitability, and customer retention. Take P&L ownership, ensuring revenue, margins, and costs align with business targets.
  3. Digital Marketing Leadership
    Develop digital marketing strategies across SEO, PPC, email, affiliates, display ads, and social media. Align online brand positioning with digital touchpoints.
  4. User Experience & Customer Journey Optimisation
    Optimise website and mobile platforms for speed, UX/UI, and functionality. Implement personalisation strategies to enhance customer engagement and drive higher conversion.
  5. Technology & Platform Management
    Integrate e-commerce platforms with business systems. Stay ahead of emerging technologies and assess their impact.
  6. Marketplace Strategy
    Manage third-party marketplaces, optimising product listings, pricing, and promotions. Ensure compliance with marketplace regulations.
  7. Operations & Fulfilment
    Collaborate with operations and logistics teams to streamline order fulfilment, warehousing, and inventory management.
  8. Data Analytics & Performance Monitoring
    Use analytics tools to track key KPIs, including revenue, traffic, conversion rates, CLV, CAC, and ROAS. Provide data-driven reports to the executive team.
  9. Leadership & Team Management
    Build and develop the e-commerce team, fostering a high-performance culture.

The Ideal Candidate

Required Qualifications & Skills

  • Proven track record in scaling e-commerce businesses.
  • Experienced brand builder with a demonstrated ability to drive customer engagement.
  • Expertise in digital marketing, online sales strategies, UX/UI, and platform management.
  • Strong understanding of P&L management and financial oversight for e-commerce.
  • Deep knowledge of e-commerce analytics, data insights, and performance metrics.
  • Experience with global e-commerce expansion.
  • Familiarity with omnichannel strategies and retail integration.

What We Offer

  • Leadership Opportunity - Take ownership of the e-commerce and brand strategy.
  • Innovation & Growth - Drive digital transformation and expand online revenue.
  • Impact & Autonomy - Work closely with senior leadership to shape the future of the brand.
  • Collaborative Culture - Join a passionate team in a supportive environment.