Reality TV Marketing Specialist
1 week ago
Hayu offers a vast array of reality TV shows with over 350 titles and more than 10,000 episodes available for download and streaming ad-free.
The service provides access to a wide range of content from the USA, including popular franchises such as The Real Housewives, Below Deck, Vanderpump Rules, and Million Dollar Listing TV series. Additionally, Hayu features sub-genres like Home & Design, Dating, Fashion, and True Crime.
This is an exciting opportunity to be part of a unique SVOD service and contribute to its success across Asia Pacific, with a focus on Australia and New Zealand.
Key Responsibilities- Collaborate with senior marketing team members in developing key tentpole marketing campaigns that meet KPIs.
- Create media plans and execute all media deliverables.
- Work closely with in-house PR and Social teams to organize events such as screenings, press tours, and experiential marketing activities.
- You are a highly motivated self-starter with exceptional organizational skills and ability to work efficiently under pressure.
- You will be comfortable working in a hands-on role and handling multiple tasks simultaneously.
- A minimum of 3 years experience in a B2C brand role within a fast-paced DTC or consumer brand environment.
- Strong understanding of the Australian media landscape.
This role is based in Sydney and involves collaboration with global marketing teams across multiple time zones. To accommodate these requirements, we offer flexible working arrangements with a hybrid approach.
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