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Digital Marketing Strategist

2 weeks ago

Melbourne, Victoria, Australia beBee Careers Full time
Job Title: Digital Marketing Strategist

We are seeking a skilled Digital Marketing Strategist to join our team. The ideal candidate will be responsible for developing and implementing effective digital marketing strategies to drive business growth.

Salary

The salary range for this position is competitive, reflecting the skills and experience of the successful applicant.

Job Description

The Digital Marketing Strategist will be responsible for creating impactful content, events, and stories to influence public perception. They will develop and adapt original concepts to meet market demands, reflecting brand values. Utilizing analytics and data insights, they will evaluate activity success and optimize marketing efforts.

Key responsibilities include:

  • Creating impactful content, events, and stories to influence public perception.
  • Developing and adapting original concepts to meet market demands, reflecting brand values.
  • Utilizing analytics and data insights to evaluate activity success and optimize marketing efforts.
  • Maintaining current and accurate online media content through regular digital audits.
  • Overseeing the development and execution of hotel PR, media, and influencer plans.
  • Designing and promoting key hotel events, especially during peak periods.
  • Producing on-brand copy for all digital content.

This role requires strong analytical and data-driven decision-making skills, as well as up-to-date knowledge of the latest online marketing trends and best practices.

Required Skills and Qualifications

To succeed in this role, you will need:

  • Proven experience in digital marketing roles.
  • Experience managing SEO/SEM, email campaigns, social media, and display advertising.
  • Creative with a strong understanding of target audience engagement strategies.
  • Skills in optimizing landing pages and user funnels.
  • Knowledge of web analytics tools like Google Analytics.
  • Experience with Google Adwords setup and optimization.
  • Strong analytical and data-driven decision-making skills.
  • Up-to-date with latest online marketing trends and best practices.
Benefits

We offer a range of benefits to support your wellbeing, including paid birthday leave, enhanced parental leave, flexible working, health days, and career development programs.

Others

If you don't meet every requirement but believe you're a great fit, don't hesitate to apply. We look forward to reviewing your application.