Market Strategist for Decorative Coatings

1 week ago

Melbourne, Victoria, Australia beBeeCategory Full time $120,000 - $150,000
Job Overview

The successful Category Marketing Manager will develop and activate category and brand strategy for all decorative coatings outside of a home or dwelling, including exterior broad wall, concrete coatings, enamels, preps, and emerging categories.

You'll drive growth and innovation across Australia and New Zealand, working with leading brands such as Dulux Weathershield, Porters, British Paints, Accent, Berger, Walpamur, Spring & Levene.

Key Responsibilities
  • Lead the creation and execution of long-term, consumer-driven category and brand strategies across retail and trade channels.
  • Collaborate with internal teams (Marketing, R&D, Sales, Supply Chain, Finance) and external partners (key customers, suppliers, agencies) to identify and deliver new market opportunities.
  • Manage commercial outcomes, including revenue, market share, and profitability, with accountability for business KPIs.
  • Activate category plans and enable sales teams for success, leveraging shopper and consumer insights.
  • Coach and motivate a high-performing team, fostering a culture of collaboration and innovation.
  • Balance the needs of multiple brands and channels, navigating complexity and driving alignment across ANZ.
Requirements
  • A Marketing or Business degree is essential for this role.
  • Strong experience in Brand and/or Category Management within Consumer-Driven Brands is required.
  • Proven ability to partner with internal and external stakeholders to deliver new products and offers to market.
  • Expertise in Category Strategy, Brand Planning, Marketing Execution, New Product Development, and Commercial Management is necessary.
  • Strong Leadership, Collaboration, and Influencing Skills are essential.
  • Commercial Acumen and Resilience to drive strategic initiatives and manage competing priorities are also required.
Benefits
  • Fitness Passport: Unlimited discounted access to gyms and pools for you and your family.
  • Wellbeing Support: Holistic health resources and full EAP coverage.
  • Health Cover Gap: Claim up to $1000 annually on extras gap costs.
  • Community Impact: Paid Community Action Day and local giving programs.
  • Career Growth: Market-leading L&D and real career pathways.
  • Parental Leave: 20 weeks paid (primary carers) and 2 weeks paid partner leave from day one.
  • Recognition: Employee recognition programs.
  • Discounts: Generous savings on products and partner offers.

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