Digital Marketing Strategist

2 weeks ago

Sydney, New South Wales, Australia The Drive Group Full time

Exciting opportunity to join The Drive Group in Sydney as a Digital Marketing Strategist. This role is based on a hybrid work model.

We are seeking an experienced professional to help our clients improve their acquisition marketing campaigns by managing paid advertising campaigns and providing strategic optimisations.

This position involves working closely with the Head of Search and contributing to the paid media service offering from an awareness, strategic, and sales perspective.

  • Build and manage client campaigns from start to finish
  • Manage performance campaigns across multiple verticals & countries
  • Day-to-day contact with clients and team members
  • Optimize accounts to achieve client KPIs & business objectives
  • Prepare weekly/monthly performance and insight reports, including communicating key insights & recommendations to clients
  • Maintain a data-driven approach through continual experimentation and optimisation to achieve business goals
  • Collaborate with the Head of Search around processes of how work is allocated, approved, amended, and tracked within the team
  • Collaborate and communicate with the internal team on projects/clients where there is a crossover of services
  • Constantly improve knowledge & abilities by keeping up with the latest SEM and paid media trends

The ideal candidate will have at least 2-3 years of experience in SEM & Social - agency experience preferred.

They will be responsible for developing, implementing, and optimizing cost-effective & high-performing paid search and other paid media strategies across Google Ads, Facebook & Instagram Ads, YouTube Ads, Google Analytics, Bing Ads, and Google Shopping.

A strong analytical background, good communication skills, and ability to work independently are essential.

The salary for this role is estimated to be around $120,000 - $150,000 per annum, depending on experience.

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