Digital Media Campaign Manager

2 weeks ago

Sydney, New South Wales, Australia Stockland Full time

We are seeking a skilled Digital Media Campaign Manager to join our Brand and Channels team at Stockland.

Your role will be operational, driving efficiency and accuracy of digital campaign implementation and reporting, and tactical, translating digital campaign data into insights and recommendations that increase quality enquiry volume.

Key responsibilities include:

  • Working with the Digital Marketing Manager, Social Media Marketing Manager, and Stockland's agencies to develop and implement digital marketing campaigns to enhance brand and business unit objectives.
  • Liaising with internal Marketing Managers across the country and Stockland's agencies to brief in new and updated creative across all digital campaigns.
  • Consistently tracking and analysing the performance of campaigns to ensure efficiency and effectiveness, becoming fluent in using various tools and dashboards to report frequently and in detail on performance of campaigns.
  • Responding to internal and external queries about digital marketing performance with confidence and accuracy.
  • Building relationships with key stakeholder groups to achieve outstanding digital campaigns that enhance the image and reputation of Stockland.

About you:

  • Tertiary qualifications in Marketing or equivalent.
  • Experience working in a client role managing a significant performance media budget, including involvement in media planning, buying, and implementation, or experience working in a performance media role within a media agency.
  • Strong competency in digital channels, including Social, Display, and Search from both the media and production/creative perspective.
  • Data-driven analysis and thinking, with experience dealing with data using Excel and digital dashboards.
  • Exposure to direct response campaigns and understanding of funnel marketing.
  • Excellent attention to detail and organisational skills, as well as the ability to multi-task effectively across various projects.
  • Strong verbal and oral communication skills.
  • Ability to manage multiple stakeholders effectively.

About Stockland:

We are a community delivering outcomes that benefit the community at large. We work collaboratively and inclusively, building strong working relationships. Our portfolio is diverse, and so are the opportunities for professional and career development. We are committed to providing our people with broad experiences to build a successful career.

We recognise the importance of flexibility and work-life quality, and over 80% of our employees have informal or formal flexible work arrangements. Additionally, Stockland has a strong commitment to achieving the best outcomes through an inclusive and collaborative culture. Our customers come from diverse backgrounds, and we want our teams to reflect this.

We offer competitive remuneration and benefits, including free access to or subsidised lifestyle, health, well-being, and financial services products.

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