Creative Performance Strategist

4 weeks ago


Melbourne, Victoria, Australia Xero Full time
Drive Creative Optimisation for Xero's Performance Marketing Team

About the Role:

Xero is seeking a highly skilled Creative Performance Manager to drive the global creative optimisation agenda for our Performance Marketing team. As a key member of our team, you will be responsible for analysing data, identifying trends, and creating personalised and engaging ad content to drive conversions and revenue across Social and Display channels.

Key Responsibilities:

  • Develop and execute a comprehensive creative optimisation strategy to increase conversions, revenue, and user engagement
  • Collaborate with the creative Hub to develop a scalable process for producing and testing high-performing creatives at scale
  • Analyse and interpret data from A/B tests and other creative efforts to inform future tests and creative development roadmaps
  • Work closely with Product Marketing and Regional Marketing teams to align creative optimisation efforts with regional and GTM campaigns
  • Stay up-to-date with industry trends and emerging ad creative best practices

Requirements:

  • 3+ years of experience in Digital Marketing
  • Hands-on experience in digital or creative agency settings
  • Strong knowledge of ad platforms such as Meta, LinkedIn, GDN, YouTube, and TikTok
  • Deep expertise in ad creative of all formats
  • Strong analytical skills with the ability to translate data to insights
  • Excellent verbal and written communication skills

This is a 1 Year Fixed Term Contract opportunity to join Xero's Performance Marketing team.



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