Marketing Communications Specialist

4 days ago


Melbourne, Victoria, Australia Fusion Markets Pty Full time
About Us

We are Fusion Markets Pty, a rapidly expanding company that has established itself as a leader in the financial industry. Our commitment to delivering exceptional trading experiences drives our growth and success.

Job Overview

This role involves developing and executing our social media, content, and SEO strategy to drive engagement, brand awareness, and organic growth.

Key Responsibilities
  1. Develop and lead our organic social media strategy across multiple platforms, focusing on engagement, audience growth, and content creation.
  2. Create and curate content for the website, social media channels, and advertising campaigns, ensuring consistency and accuracy in messaging.
  3. Collaborate with designers and video teams to produce compelling visual and video content for social media.
  4. Optimize and update website content through the CMS, applying SEO best practices to maximize organic traffic.
  5. Monitor social media performance, analyze trends, engagement metrics, and audience insights to refine our strategy.
  6. Apply strong analytical skills to assess social media insights and SEO analytics, optimizing strategies for improved performance.
  7. Prepare regular reports for stakeholders to assess effectiveness and make data-driven recommendations for improvements.
  8. Stay up-to-date with trends in social media, digital marketing, and trading/finance to maintain our brand's relevance and innovation.
  9. Utilize a strong understanding of digital marketing fundamentals to drive audience engagement, analyze data, and track content performance.
  10. Ensure all marketing content aligns with our brand guidelines and messaging across different platforms and channels.
  11. Develop educational content for our website or app, translating complex topics into user-friendly materials.
Requirements
  • 2-3 years of experience in social media, content marketing, or digital marketing roles, preferably in fast-paced environments.
  • Proven experience managing social media platforms with a focus on engagement, audience growth, and content creation.
  • Knowledge of SEO best practices, including keyword research, on-page optimization, and content structuring for search visibility.
  • Excellent attention to detail and time management skills.
  • Proficiency in HTML and CSS for email template customization.
  • Solid understanding of email deliverability, CAN-SPAM Act, GDPR, and other relevant regulations.
  • Working knowledge of platforms like SEMrush, GA4, Google Search Console.


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