Content Strategist

We are seeking a skilled Brand Storyteller to join our team. As a key member of the marketing department, you will be responsible for developing brand content and establishing a strong omnichannel presence across multiple brands.

This involves conceptualising, developing, and executing insights-driven marketing campaigns that add value at each stage of the customer journey. You will work closely with cross-functional teams to create engaging content that resonates with our target audience.

The role includes:

• Conducting an audit of existing content on our websites and online platforms to ensure consistency in brand voice, relevance, and optimisation
• Informing our content strategy with insights that drive business growth, leveraging customer, industry, and competitor knowledge
• Developing a comprehensive content marketing calendar in collaboration with the marketing and ecommerce teams
• Promoting a consistent brand identity across all touchpoints
• Creating creative briefs for internal design teams and external partners, collaborating with marketing, design, and category buyers to plan and develop engaging content
• Writing and creating new content, tailoring the message to specific audiences, and ensuring content is optimised for chosen platforms
• Monitoring and tracking content performance using online tools like Google Analytics and Ahrefs

Requirements include:

• Tertiary-level qualification in Marketing, Communications, or Journalism
• A minimum of 5 years' experience in supporting or managing integrated marketing/digital marketing campaigns
• SEO proficiency with excellent copywriting skills and experience using tools like SEMRush and Ahrefs
• Ability to collaborate across functional teams, understand nuances of messaging, and write engaging and on-brand content for varying mediums and audiences
• Strong understanding of sales funnels, research insights, and data analysis
• Deep understanding of branding and content creation principles

This is an exciting opportunity to join a dynamic team and contribute to the development of compelling brand stories. If you have a passion for marketing and a talent for storytelling, we encourage you to apply.

Why this role?

This role offers a unique blend of creativity and strategy, allowing you to make a real impact on our brand's success. You will have the opportunity to work with a talented team of marketers and designers to develop innovative content solutions that drive business growth.

What we offer:

• A dynamic and supportive team environment
• Ongoing training and development opportunities
• The chance to work on high-profile projects and campaigns
• A competitive salary and benefits package

About us:

We are a leading organisation dedicated to delivering exceptional customer experiences through compelling brand stories. Our team is passionate about marketing and committed to driving business growth through innovative content solutions.