Digital Media Platform Analyst

2 weeks ago


Sydney, New South Wales, Australia Woolworths Group Full time
Role Description

Job Title: Digital Media Platform Specialist

Location: Australia

About the Role

  • We are seeking a Digital Media Platform Specialist to join our team in Australia.
  • This is a great opportunity to leverage your experience in digital media and advertising.
  • You will be responsible for managing feeds of products in paid media channels.

Key Responsibilities

  • Provide ongoing support and expertise to ensure seamless delivery of feed-based advertising media.
  • Ensure successful integration of new platform capabilities into the existing feed management process and teams.
  • Instigate test and learn programs to trial best practices and leading-edge campaigns and tactics to drive conversion.
  • Work closely with our GA360 agency partner and vendors.

Requirements

  • 3+ years of experience in digital and/or direct marketing environment.
  • Strong understanding of digital advertising principles including paid search, social media, and programmatic media buying.
  • Experience in campaign automation and exposure to key principles and solutions.
  • Strong understanding of customer databases and/or complex data sets, including segmentation, clustering, and predictive modeling.
  • Experience with leading digital marketing platforms such as SA360, CM360 & DV360.

About Us

We are a global business with endless career possibilities across every discipline.

We offer salary sacrifice, leave provisions, and access to Sonder.

We value diversity, equity, inclusion, and belonging and encourage all candidates to apply.



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