Digital Marketing Specialist
2 days ago
We're a leading design and technology company shaping how the world experiences design.
Our mission is to empower creativity for everyone, everywhere. We've built a platform that's easy to use and accessible from anywhere, making it possible for anyone to create stunning designs without needing extensive experience or technical skills.
At Canva, we believe in fostering a culture of diversity, equity, and inclusion. We strive to create an environment where every individual feels valued, respected, and empowered to succeed.
We're committed to continuous learning and growth, both as individuals and as a team. Our goal is to create a workplace that's inspiring, challenging, and fun, where everyone can thrive and reach their full potential.
Job Description:
Social Media Manager
We're seeking an experienced Social Media Manager to join our team. As a key member of our marketing department, you'll be responsible for developing and implementing social media strategies that drive engagement, conversions, and brand awareness.
Your primary focus will be on managing and optimizing paid social campaigns across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn. You'll work closely with our international growth teams to collaborate on global brand efforts and provide strategic input on campaign performance.
You'll also be responsible for communicating accurate and timely weekly reports on campaign performance to the team and wider stakeholders, ensuring we're at the forefront of performance marketing on paid social.
Responsibilities:
- Develop and execute social media strategies that align with business objectives
- Manage and optimize paid social campaigns across multiple platforms
- Collaborate with international growth teams on global brand efforts
- Provide strategic input on campaign performance and recommendations for improvement
- Communicate regular reports on campaign performance to the team and stakeholders
- Stay up-to-date with industry trends and best practices in social media marketing
Requirements:
- 6+ years of digital marketing experience, with a focus on social media and paid advertising
- Deep knowledge of the digital landscape, including channels, platforms, and digital environments
- Experience working on international marketing campaigns and collaborating with cross-functional teams
- Strong understanding of adtech and data analysis tools
- Ability to prioritize tasks and manage multiple projects simultaneously
Benefits:
- Competitive salary and equity package
- Inclusive parental leave policy and flexible work arrangements
- Annual Vibe & Thrive allowance for wellbeing and professional development
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