Head of Product Marketing, ANZ

3 weeks ago

Sydney, New South Wales, Australia CMC Markets Full time
About the Role

We are seeking a highly skilled and experienced Product Marketing professional to join our Marketing team at CMC Markets. As Head of Product Marketing, you will be responsible for driving the strategic marketing direction for our CFD and Share Trading products, and bringing it to life.

Key Responsibilities
  • Develop and clearly articulate the Invest product marketing strategy, positioning, value proposition, messaging, go-to-market strategy, and rollout of existing and new products and features.
  • Work closely with the broader Marketing team, as well as Sales and Customer Services, to build out their product knowledge and provide them with the insights, positioning, messaging, and content they need to succeed.
  • Assess the market, competitors, industry trends, and customer needs, and integrate this information into your product marketing plans.
  • Refine and maintain customer propositions based on feedback and changing buyer personas/customer needs.
  • Support the Product team with a prioritization process and framework to ensure customer-centricity is at the heart of all product and feature builds.
  • Develop a Voice of Customer (VoC) framework to provide customer feedback in a constructive manner to support product development and enhancements.
  • Drive the adoption, use, and advocacy of the CMC Share Trading & CFD platform, alongside brand, digital, and lifecycle teams, to achieve annual commercial targets.
  • Develop and deliver new product propositions for key customer segments, across different markets, based on market research, qualitative, and quantitative inputs and insights.
  • Collaborate with the product team and squads to regularly evaluate our proposition in market, offering suggestions for improvement or future growth.
  • Work closely with the Head of Growth Marketing and Senior Marketing Manager to ensure appropriate educational content is developed to help drive effective upsell, cross-sell, and ultimately product stickiness.
  • Provide ongoing reporting on product marketing/GTM programs to drive continual improvements and recommendations.
  • Provide ad hoc support, backup, and assistance to other team members within the marketing division as necessary.
  • Maintain personal/professional development to meet the changing demands of the role.
  • Build and maintain strong relationships with all stakeholders in the APAC & CA region and Head Office.
Requirements
  • Strong, demonstrable product marketing experience (ideally 8+ years), spanning several products and features from ideation to launch and maturity.
  • Minimum of 3-5 years people management experience.
  • Curiosity and customer-centric mindset.
  • Comfortable working with, analyzing, and using data to make appropriate marketing decisions.
  • Good natural communication/project management experience essential.
  • Commercial skills to understand the role a product feature plays within company strategy and the commercial return on investment.
  • Knowledge of or passion for the financial markets and online share trading is essential.
  • Understanding of end-to-end campaign management, experienced in working with brand marketing teams, agencies, and digital teams to drive effective GTM programs.
  • Relevant university degree in business, marketing, or media/communications.
What We Offer
  • Charity give-back days.
  • 1 extra annual day of leave for your birthday.
  • A dedicated benefits & wellbeing hub, for you to save on groceries, access retailer discounts, and enjoy various resources to enhance your physical & mental wellbeing.
  • Receive an extra day of annual leave after each year of service (max 25 days of annual leave after 5 years of service).
About CMC Markets

CMC Markets is a global leader in CFD trading and share investing. Our vision is to provide the ultimate online trading experience so everyone can achieve their financial potential. Since our launch in London in 1989, we've expanded globally with offices across Europe and Asia Pacific. Over 1.2 million clients make 67 million trades with us every year, and we're still growing.

We're a business in rapid transformation, currently investing heavily in digital people and technology. If you're looking to accelerate your career and be part of something special, this is the role for you.

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