Expert Social Media Strategist Role

We are seeking an experienced Senior Social Media Manager to lead the end-to-end management of social and influencer campaigns. This role involves planning, scoping, strategy, briefing, influencer sourcing, creative execution, reporting, and optimisation.

This is a key opportunity for a senior professional in social media management to join our team and contribute to delivering effective, culturally relevant social media and influencer-led campaigns for clients.

You will use your expertise in social media to inform and consult on strategic and creative thinking, supporting the delivery of social campaigns from briefing to execution. You will interpret campaign performance data and cultural insights to derive actionable learnings and shape social strategy.

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• Lead the end-to-end management of social and influencer campaigns.">
• Own the quality of social and influencer creative outputs, consulting and ideating with creative teams to ensure best-practice execution across formats and platforms.">
• Ensure social and influencer campaigns are delivered on time, on budget, and to target profitability, maintaining high standards across process and output.">
• Partner with the Senior Social Director to collaborate on compelling, insight-led strategies and recommendations to communicate social thinking and drive campaign effectiveness.">
• Translate data and trends into actionable insights through clear reporting, audits, and social listening - influencing both creative and client decisions.">
• Guide influencer and social content creator strategies, from best-practice recommendations to sourcing talent that aligns with brand and campaign goals.">
• Build and nurture positive working relationships within the agency - across creative, account management, production, and beyond.">

To be successful in this role, you will need:

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• 4+ years' experience in social media and influencer management, delivering campaigns for B2C household-name brands.">
• Proven track record in executing paid and organic social campaigns - from planning, briefing through to delivery.">
• Proven experience independently scoping and project managing social campaigns end to end.">
• Proven ability to manage multiple projects; strong understanding of paid social creative best practices across the funnel, with knowledge of key platforms (Meta, TikTok, Pinterest, YouTube).">
• Confident interpreting both paid and organic campaign results against social KPIs.">
• Experience conducting social audits - including listening, competitor analysis, and identifying cultural trends and opportunities.">
• Comfortable ideating social content independently or in collaboration with creatives.">
• Skilled in building strong relationships with internal and external stakeholders.">
• Solid understanding of the creator/influencer landscape in Australia (New Zealand experience a bonus).">

We offer a range of benefits to support your well-being and career development, including:

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• Flexible leave options, including flexible public holidays, summer half-days, and dedicated volunteer leave.">
• 12 weeks of paid parental leave available to all parents.">
• Regular catered staff lunches, plus complimentary breakfast, fruit, and snacks.">
• Free access to Sonder, a wellbeing and safety app.">
• Regular in-house and sponsored events to foster connection and engagement.">
• Learning and development opportunities, including access to internal and external courses.">
• Annual work-from-home setup allowance to support your remote workspace.">

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• Make Uncommon Sense.">
• Run Towards the Fire (except if there is an actual fire when we run away from it).">
• Roll as one.">
• Be excellent to each other.">