Marketing Lead

4 days ago

Adelaide, South Australia beBeeMarketing Full time $96,089 - $118,109
Job Title: Marketing Lead

The position of Senior Marketing Officer is responsible for leading the engagement with government advertising channels to implement multi-channel campaigns and digital strategies for South Australian Motor Sport Board events.

Key Responsibilities:

  • Manage brand creation, development, and activation for all events.
  • Engage with PR agencies to ensure delivery of agreed marketing objectives.
  • Lead marketing partnerships with key event stakeholders to drive campaign success.
  • Develop visitation strategies and manage travel partnerships.
  • Plan and coordinate marketing initiatives and activations.
  • Oversee videography and photography requirements.
  • Analyze customer insights through research and implement market-driven actions.
  • Support procurement processes for marketing activities.
  • Provide data for regular reporting to identify market trends.

Essential Qualifications:

  • Tertiary qualification in Marketing or related field.
  • The role promotes diversity and flexible working arrangements. Discussion of these options is encouraged.

About This Role:

  • This position requires a high level of expertise in marketing strategy and implementation.
  • The incumbent may be required to work extended hours during major events.
  • A National Criminal History check is mandatory for this role.

Special Conditions:

  • Participation in the department's Performance Management Program is compulsory.

Working at Our Department:

  • We promote diversity and flexible working arrangements. Discussion of these options is encouraged.

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