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Social Media Marketing Specialist

2 months ago

Sydney, New South Wales, Australia Time Out Full time

Job Title: Social Media Executive

Job Summary:

We are seeking a highly skilled and creative Social Media Executive to join our team at Time Out. As a key member of our marketing department, you will be responsible for developing and implementing social media strategies to drive engagement, brand awareness, and website traffic.

Key Responsibilities:

  • Develop and execute social media strategies to boost follower growth, engagement, and brand awareness.
  • Manage and maintain a social media content calendar to ensure timely and relevant posts.
  • Create and curate engaging content for Time Out's social channels, including written posts, images, and videos.
  • Schedule and optimize the posting of social media content to maintain a consistent and engaging presence.
  • Support paid campaign strategies to meet client and commercial goals.
  • Participate in social media initiatives, including brainstorming, presenting, filming, and editing video content.
  • Assist in generating social media reports and audits to evaluate performance and adjust strategies based on data-driven insights.
  • Help develop relationships with key opinion leaders and partnerships to enhance content and engagement.
  • Curate User-Generated Content (UGC) to foster community engagement and brand loyalty.
  • Collaborate with internal teams, including editorial, creative, commercial, and events.

Requirements:

  • At least 1-2 years of experience in social media management, preferably in the media or entertainment industry.
  • Strong understanding of social media platforms, algorithms, and trends.
  • Basic skills in content creation, including graphic design and video production/editing.
  • Demonstrated ability to engage and grow a social media audience.
  • Experience in supporting paid social media campaigns.
  • Strong analytical skills for data analysis and reporting.
  • Excellent communication and collaboration skills.
  • Creative thinker with a passion for social media and city life.

What We Offer:

  • Opportunity to join a leading digital publishing company.
  • Unlimited opportunities to explore and experience your city.
  • Work alongside a team of like-minded individuals who are as passionate as you are.
  • Flexibility to shape your own schedule and work from anywhere.
  • Access to exclusive events and experiences.
  • Birthday Leave.
  • Employee Assistance Program.
  • Learning & Development opportunities.
  • Paid Parental Leave.
  • Dog-friendly offices in Melbourne and Sydney.
  • Celebrations - we're big on celebrating and shouting out about great work.
  • Team bonding and social activities.