Current jobs related to Web Analytics Consultant - Thomastown, Victoria - AKQA Inc

  • Data Analyst

    5 months ago

    Thomastown, Australia AKQA Inc Full time

    Data Analyst (Web/Digital) Analytics is one of the fastest-growing disciplines at AKQA with executive support, a global team, a big data stack, and a wide range of capabilities — including user experience insight and applied machine learning. Our clients are building the future of their businesses, more than ever with data at the heart of making...

  • Quality Assurance Assistant

    5 months ago

    Thomastown, Australia CRE and Co Recruitment Full time

    Experienced Quality Assurance Assistants Wanted! Join our client who is a leading manufacturer in bag and packaging with great culture. This role will be casual ongoing (full-time hours) with the view to move into permanent full time work. The role: - Assisting QA Manager in NCR investigation, providing the details to customer & other stackholders in the...

Web Analytics Consultant

2 months ago

Thomastown, Victoria, Australia AKQA Inc Full time

Digital Data Specialist

At AKQA, analytics is a rapidly expanding field supported by executive leadership, a global team, and a comprehensive big data infrastructure. Our clients are at the forefront of their industries, leveraging data to shape their future business strategies.

As a Digital Data Specialist, your primary focus will be on extracting valuable insights from data, which will empower us to enhance our clients' operational efficiency while ensuring their customers receive tailored and meaningful experiences. You will collaborate closely with digital experts across various domains, including strategy, creativity, and technology. Your role will involve leading the implementation of analytics tools such as Adobe or Google Analytics, starting from a strategic measurement framework to application deployment and continuous optimization. Additionally, you will mentor junior team members and cultivate strong relationships with clients and colleagues alike.

Working at AKQA means being part of an innovative and inclusive environment, surrounded by some of the brightest professionals in the industry. You will have opportunities for personal and professional growth within a creative and technologically advanced team, along with access to ongoing development resources.

KEY RESPONSIBILITIES

Develop a deep understanding of client business challenges and objectives. Proactively address problems by formulating hypotheses and deriving actionable insights from diverse data sets, ranging from eCommerce metrics to online media. Generate reports and design dashboards that provide clients with insights into their business performance. Collaborate with technical teams to unify data platforms. Design, execute, analyze, and refine A/B and multivariate testing. Set up and manage website tagging and analytics tools for site implementations, including custom events and variables. Prepare and deliver presentations to senior clients, effectively combining insights with data visualization skills.

REQUIRED SKILLS AND ATTRIBUTES

Proven experience with Google Analytics, including its implementation. Familiarity with Adobe Experience Cloud products such as Analytics, Target, Audience Manager, and Launch is preferred. Experience with A/B testing platforms like Optimizely is highly valued. Understanding of campaign tracking methodologies. Proficiency with Google Tag Manager and the broader Google 360 suite is desirable. Ability to write basic code for data manipulation tasks. Advanced skills in MS Excel. Experience with visualization tools such as Tableau or Power BI is advantageous. Excellent communication skills, enabling you to convey insights confidently and narrate a compelling story with data. A proactive, solution-oriented mindset, with a commitment to achieving optimal outcomes for all projects.