Brand Communications Specialist

2 weeks ago

Perth, Western Australia beBeeCommunications Full time $95,523 - $134,909
Job Title:

Brand Communications Specialist

Role Description:

The Brand Communications Specialist is responsible for developing and implementing a comprehensive marketing strategy that showcases the hotel's image through various media channels.

This role involves creating engaging content, managing social media platforms, and collaborating with cross-functional teams to execute promotional campaigns.

The successful candidate will have a strong understanding of digital marketing principles, excellent communication skills, and the ability to work in a fast-paced environment.

Key Responsibilities:
  • Content Creation: Develop and curate high-quality content across multiple channels, including social media, email, and print materials.
  • Social Media Management: Manage and maintain the hotel's social media presence, including scheduling posts, responding to comments, and analyzing engagement metrics.
  • Cross-Functional Collaboration: Partner with Operations, Food & Beverage, and Sales teams to develop and execute promotional campaigns, ensuring alignment with brand messaging.
  • Media Relations: Establish and maintain relationships with local media contacts, securing press coverage and promoting the hotel's events and promotions.
Required Skills and Qualifications:
  • Bachelor's Degree: In Marketing, Public Relations, or a related field.
  • Experience: A minimum of 4 years of experience in sales, marketing, or digital advertising, preferably in hospitality marketing.
  • Skills: Strong written and verbal communication skills, proficiency in social media management tools, and knowledge of digital marketing principles.
Benefits:

The successful candidate will enjoy a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.

Others:

The Brand Communications Specialist will be expected to stay up-to-date with industry trends and best practices, attending relevant conferences and workshops as needed.

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