Digital SEO Expert with Technical Proficiency
2 weeks ago
About the Role
Accent Group Limited seeks a highly skilled Digital SEO Expert to join its team. This individual will collaborate closely with the Group SEO Manager to execute tasks related to SEO strategies across all Accent Group eCommerce sites.
Your Key Responsibilities Will Include:
- Leading and guiding the SEO Admin Assistant in training, personal development, and deliverables delegation.
- Conducting regular technical SEO audits, developing actionable insights for website owners, and contributing to template creation.
- Collaborating with the eCommerce team and Digital Delivery teams on website migrations and platform upgrades, ensuring errors are effectively communicated to relevant stakeholders.
- Maintaining internal linking audits and monitoring Google algorithm updates' impact on Accent Group's brands.
- Carrying out regular keyword research based on latest trends and insights.
- Developing and implementing local SEO tactics, including managing Google My Business, Apple Maps, and Bing Places profiles.
- Creating targeted and unique meta-data for improved online visibility.
- Assisting in content mapping and planning.
- Tracking keyword ranking impacts and providing actionable insights.
- Conducting On-page SEO audits to optimize copy and landing pages.
- Regularly analyzing competitors and sectors for market intelligence.
- Performing backlink audits and identifying opportunities.
- Researching competitor backlink activities.
- Supporting strategic digital PR campaigns.
- Reporting to stakeholders and senior leaders within the business.
- Collaborating with the eComm team to ensure proper implementation of SEO best practices.
- Providing expert guidance to stakeholders and team members on SEO-related matters.
To Succeed in This Role, You Will Need:
- Prior experience working across eCommerce SEO or agency environments, preferably.
- Knowledge of HTML, JavaScript, Python, or CSS, although not essential.
- A proven ability to work effectively in a cross-functional environment, manage multiple tasks, and navigate ambiguity.
- Excellent written and verbal communication skills.
Estimated Salary Range: $80,000 - $110,000 per annum, commensurate with experience.
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