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Social Media Content Manager

2 weeks ago

Tamworth, New South Wales, Australia Mable Full time
About the Role

We are seeking a skilled Social Media Manager to join our team. As a key member of the Marketing department, you will be responsible for developing and implementing comprehensive social media strategies that align with our overall marketing goals.

Your primary objective will be to increase brand awareness, consideration, and conversion rates across various social media platforms, including Facebook, Instagram, LinkedIn, and TikTok.

You will work closely with our Senior Brand Manager to build and engage with our community across Australia, sourcing community stories and creators to showcase our brand.

The successful candidate will have exceptional written and verbal communication skills, with a keen eye for detail and the ability to craft compelling content that resonates with our audience.

Key Responsibilities:

  • Develop and implement comprehensive social media strategies aligned with our overall marketing goals
  • Manage multiple social media platforms, campaigns, and tasks simultaneously
  • Analyse social media metrics and leverage insights to optimise strategies and achieve business goals
  • Craft compelling content that aligns with our brand and resonates with our audience
  • Collaborate with cross-functional teams and stakeholders to deliver high-quality work in a fast-paced environment

What We're Looking For:

  • 5+ years of experience in social media management, with demonstrable success in developing and implementing effective social media strategies and campaigns
  • Exceptional written and verbal communication skills, with a keen eye for detail
  • In-depth knowledge and understanding of various social media platforms, including Facebook, Instagram, LinkedIn, and TikTok
  • Familiarity with social media management tools and analytics platforms
  • Strong creativity and innovation skills to develop unique and attention-grabbing social media content ideas
  • Experience in social media community management and garnering positive conversations
  • Proficient in analysing social media metrics and leveraging insights to optimise strategies and achieve business goals