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Crm Manager Fashion

2 months ago

Australia Mars Recruitment Full time

MARS Recruitment is partnering with a leading fashion retailer to find a Customer Relationship Manager to join their team.

The role is responsible for developing and implementing customer-led strategies to maximize sales and profitability through acquisition, loyalty, retention, and personalization programs in Australia, New Zealand, Canada, and the UK.

Key Responsibilities:

  • Establish and deliver CRM and personalization strategies to maximize loyalty and retention
  • Collaborate with the Chief Marketing Officer to align CRM and loyalty initiatives with business objectives
  • Manage the loyalty value proposition, program, and end-to-end customer experience
  • Develop and implement automated email campaigns to engage customers
  • Integrate loyalty and personalization strategies within brand communications
  • Monitor and report on CRM and automated email campaign performance
  • Develop new automated customer emails from ideation to launch, working with the Analytics and IT teams to set up and implement
  • Conduct A/B testing within campaigns and audience targeting
  • Use customer insights to inform customer email strategy and planning
  • Identify opportunities to reward and recognize loyal customers to retain their loyalty
  • Monitor CRM and loyalty performance metrics and update the executive leadership team

Requirements:

  • At least 3+ years of experience in a CRM role within a retail environment
  • Experience using data analytics tools to uncover insights
  • Prior experience with marketing automation platforms and setting up email campaigns
  • Prior experience managing CRM campaigns and 1:1 personalization
  • Loyalty program experience is desirable
  • Experience in customer lifecycle management
  • Strong analytical and communication skills
  • Strong executive presence and ability to influence stakeholders

Additional Information:

  • Based in Richmond, Victoria
  • Reporting to the Head of Customer Strategy & Insights
  • Permanent full-time position
  • Managing one direct report