Marketing Professional

1 day ago

Gold Coast, Queensland, Australia beBeeMarketing Full time $100,000 - $120,000
Marketing Executive

We're seeking a talented Marketing Manager to spearhead our brand's next chapter.

As a key member of our marketing team, you'll develop and execute integrated strategies that drive visibility, traffic, and customer loyalty while staying true to our values.

This is an in-office and hands-on role where you'll collaborate closely with support office, store teams, and supplier partners to achieve our goals.

Key Responsibilities
  • Develop and evolve the national marketing strategy aligned with business growth goals.
  • Lead end-to-end planning of seasonal catalogues, promotions, and product launches.
  • Analyse performance and customer insights to drive traffic, conversion, and long-term value.
Brand & Retail Marketing
  • Champion consistent brand storytelling across stores, digital platforms, catalogues, and signage.
  • Collaborate with merchandising and operations to drive integrated retail promotions.
  • Deliver supplier-funded marketing activations that add value to customers and stores.
Customer Loyalty & Engagement
  • Drive the development and expansion of loyalty programs that reward, retain, and recognise customers.
  • Use data to personalise experiences and strengthen engagement.
  • Oversee communications, rewards, and campaign performance.
Digital & Social
  • Manage digital channels including email, paid media, SEO/SEM, and eComm.
  • Oversee social media strategy, calendar, content, and community management.
  • Track, measure, and optimise campaign performance for maximum ROI.
Requirements
  • 5+ years in retail marketing with a proven track record of leading promotions that drive results.
  • Experience in customer lifecycle marketing, loyalty programs, and digital engagement.
  • Strong commercial acumen and understanding of retail, shopper behaviour, and supplier dynamics.
  • Excellent communication, project management, and stakeholder collaboration skills.
  • Proficiency in marketing platforms like Meta Ads, Google Analytics, CRM, and Loyalty Tools.

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