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Digital Marketing Director
2 months ago
Forever New is a leading Australian fashion brand with a global presence, operating across 5 continents and boasting over 350+ stores. Our brand is synonymous with style, creativity, and innovation, and we're committed to delivering exceptional customer experiences.
Job SummaryWe're seeking a highly skilled Digital Marketing Manager to join our high-performing Marketing team. As a key member of our team, you'll be responsible for overseeing our digital marketing function across Australia, New Zealand, Canada, and the UK. Your primary objective will be to develop and execute a global digital marketing strategy that drives online growth, maximizes return on investment, and enhances our brand's online presence.
Key Responsibilities- Develop and execute a global digital marketing strategy in partnership with our digital marketing agencies
- Lead the brand's digital marketing efforts across multiple markets, including Australia, New Zealand, Canada, and the UK
- Maximize return on investment by closely monitoring results across channels and adjusting strategies and budgets accordingly
- Oversee the execution of all digital campaign deliverables and reporting
- Develop customer-led omni-channel campaigns with our CRM team to drive acquisition and retention
- Run A/B creative and targeting tests, collect and analyze data, and formalize recommendations to achieve maximum ROI in paid channels
- Work with our CRM team to develop digitally-led personalization campaigns
- Research and stay up-to-date on digital marketing tactics and strategies, as well as key competitor activities
- Identify trends and opportunities, and optimize spend and performance based on insights
- Evaluate emerging technologies and developments in the digital space
- Publish weekly and monthly performance reports and provide recommendations to improve profitability
- Manage digital marketing budget, forecasting, and ROIs across multiple markets
- Identify new affiliate partners and opportunities for growth
- Negotiate supplier/agency commercial contracts
- Partner closely with our e-commerce team on strategies and tactics to drive quality traffic and conversion
- 5+ years of experience in digital marketing (paid search, paid social, retargeting, affiliate marketing, etc.)
- Experience using data analytics and insight analytic tools, including Google Analytics (GA4 experience is a plus)
- Proven experience driving online growth through performance channels
- Outstanding written and verbal communication skills
- Demonstrated experience in maintaining brand standards
- Solid understanding of performance marketing, conversion, and online customer acquisition
As a valued member of our team, you'll enjoy a range of exciting rewards and benefits, including a generous 40% employee discount, daily subsidized coffee and lunch, loyalty and birthday leave, recruitment referral incentives, wellbeing and environmental incentives, continuous learning and development programs, recognition and service awards, and more.
We're committed to creating a vibrant and inclusive work environment that celebrates diversity and fosters success. If you're a digital marketing guru with a passion for these markets and a penchant for fun, we want to hear from you. Apply now and let your talents shine in an environment that values your uniqueness and offers exciting opportunities for personal and professional growth.
