Senior Director

3 days ago

Sydney, New South Wales, Australia beBeeDirector Full time $120,000 - $180,000
Senior Leadership Role

This role combines strategic leadership with creative vision, sitting at the intersection of social media and influencer marketing.

The ideal candidate will have a proven track record in managing large teams and driving commercial growth through innovative campaigns.

A strong understanding of the creator economy, social media trends, and influencer marketing is essential for success in this role.

The successful candidate will be responsible for leading our social and talent offering, developing and inspiring high-performing teams, and driving business growth through strategic partnerships.

Key Responsibilities:
  • Lead Hello's Social & Talent offering, inspiring and setting the vision for the team.
  • Manage and mentor Account Directors across social & talent and their teams; ensure best-in-class client service, staff development, and succession planning.
  • Build and manage structures that align resourcing with revenue forecasts while maintaining strong profit margins.
  • Drive recruitment, retention, and growth of top talent in social, client service, and influencer.
  • Champion a thriving, collaborative, and ambitious agency culture.
Influencer & Talent Marketing:
  • Head up Hello's influencer and creator offering across the agency.
  • Oversee talent identification, negotiations, contracting, and campaign execution.
  • Ensure influencer work delivers against both client KPIs and creative ambition.
  • Build frameworks and reporting to measure effectiveness, ROI, and compliance.
  • Stay ahead of industry shifts, emerging platforms, creator economy trends, and regulatory changes.
  • Position Hello as a leader in influencer and talent marketing in the region.
Client Service & Commercial:
  • Own and grow senior client relationships, acting as a trusted partner to marketing leaders.
  • Shape briefs, lead pitches, and deliver strategic recommendations that drive business value.
  • Provide commercial stewardship: manage budgets, forecast revenue, deliver against profitability targets.
  • Spot opportunities to expand scope with existing clients and lead on new business wins.
  • Act as an escalation point for clients and teams, balancing commercial discipline with creative ambition.
Creative & Strategic Contribution:
  • Champion big social and influencer ideas – create the conditions for great work.
  • Inspire teams to push creative boundaries while staying strategically grounded.
  • Interpret client business needs and turn them into compelling social and talent strategies.
  • Drive innovation across functions to future-proof Hello's offering.
Requirements:
  • Proven experience leading large social/integrated teams within an agency environment.
  • Deep expertise in influencer/talent marketing – from talent management to campaign delivery.
  • Strong commercial acumen: confident with revenue targets, forecasting, and growth strategies.
  • Experience managing senior clients, pulling briefs, and shaping big programmes of work.
  • A record of developing and inspiring high-performing teams.
  • Strategic, creative, and commercially balanced thinking.
  • Charisma, diplomacy, and emotional intelligence in relationship management.
  • Ability to stay calm under pressure and juggle multiple large projects.

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