Advertising Strategist

Lifestyle Furnishing is seeking an Advertising Specialist to lead strategic advertising efforts and support sales objectives. This role involves planning and coordinating ad campaigns, advising on market strategies, managing media production, analysing consumer data, and researching market trends. The successful candidate will work closely with internal teams to ensure advertising aligns with company goals and budget.

• Policy Development: Compile and verify the company's advertising policies, ensuring they align with sales and marketing goals across multiple platforms.
• Campaign Management: Manage and execute advertising campaigns based on company policies, ensuring effective reach and impact.
• Team & Client Liaison: Act as the primary link between the advertising and marketing teams and external clients, ensuring coordinated and seamless execution of campaigns.
• Competitor Analysis: Monitor competitor activities and adjust strategies to stay competitive and capitalize on market opportunities.
• Creative Contribution: Provide strategic input and innovative ideas during team discussions to enhance advertising campaigns.
• Content Creation: Assist in creating and refining advertising content and materials, ensuring they align with the brand and resonate with target audiences.
• Client Interaction: Participate in client meetings to gather detailed information on target markets and campaign objectives.
• Visual Campaign Planning: Develop graphical representations to illustrate the strategic execution of advertising campaigns.
• Reporting: Provide the CEO with detailed reports on advertising campaigns, summarizing performance, reach, and ROI.
• Campaign Evaluation: Review and evaluate the success of advertising campaigns, assessing audience engagement and sales impact.
• Trend Monitoring: Stay informed about industry trends and emerging technologies to continuously enhance advertising efforts.

• Qualifications: Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Experience: 2 years of experience in advertising, marketing, or related roles, with a proven track record of running successful campaigns.
• Skills: Strong understanding of advertising strategies, market trends, and competitive analysis. Experience with digital advertising platforms, content creation, and campaign management tools. Familiarity with the furniture or home décor industry is a plus.

• Competitive salary: $70K-$80K + Superannuation, with opportunities for performance-based bonuses.
• Comprehensive health and wellness benefits.
• Professional development opportunities, including access to industry training programs.
• A creative and supportive work environment that encourages innovation.
• Opportunities for career growth within the company.
• Employee discounts on Lifestyle Furnishing products.