Global Marketing Specialist

1 week ago


Brisbane, Queensland, Australia Cover-More Full time

Job Summary


We are seeking a skilled Global Marketing Specialist to join our team at Cover-More. In this role, you will play a key part in supporting the global marketing goals and objectives through content marketing, digital marketing, social media, and events.


The primary focus will be on driving engagement and lead generation within the targeted B2B market. As a Global Marketing Specialist, you will work collaboratively with the global marketing department to align marketing initiatives with business goals.


You will support the development and implementation of content marketing plans to enhance thought leadership and engage our target audience. Additionally, you will create compelling and relevant content for various channels and utilise tools such as Salesforce, Pardot, and Google Analytics to measure and analyse campaign performance.


Responsibilities



  • Collaborate with the global marketing department to develop and implement marketing strategies aligned with business objectives.
  • Support the creation and dissemination of high-quality content across multiple channels.
  • Utilise data analytics tools to measure and evaluate campaign success.
  • Work closely with the Head of Content to ensure consistent branding and messaging.
  • Develop and maintain relationships with internal stakeholders, including sales, account management, and product development teams.
  • Contribute to the coordination of internal and external events.

Requirements


To succeed in this role, you will need:



  • 3+ years' experience in B2B marketing, preferably in travel or insurance services.
  • Strong marketing automation and lifecycle management skills.
  • A degree in Marketing, Commerce, or Business, or a related field.
  • Excellent analytical and problem-solving skills.
  • Ability to work collaboratively in a fast-paced environment.
  • Proficiency in Salesforce, Pardot, and Google Analytics.

About Us


Cover-More is a global company that prioritises protecting people. We take care of corporate and leisure travellers, helping them avoid risks before they escalate and providing immediate access to experts when an emergency happens.


We operate 24 hours a day, seven days a week from our operation centres in Australia, Canada, and the UK, responding to cries for help from travellers worldwide. Our hybrid approach offers flexibility, ensuring employees maintain work-life balance with three days in the office and two days working from home.


We value optimism, caring, togetherness, reliability, and determination. Our benefits include regular annual leave, paid parental leave, volunteer leave, and comprehensive free travel insurance for you and your partner. We encourage diversity and inclusion, embracing individuals from all walks of life.


Estimated Salary: $80,000 - $120,000 per annum



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