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Lead Digital Growth

As a Social Media Growth Lead, you will oversee and implement our social media strategy across various platforms. Your expertise in digital publishing and news sense will be crucial in driving engagement, expanding audience reach, and enhancing brand awareness.

  • Develop a comprehensive growth strategy for social platforms, collaborating with key stakeholders in editorial and audience growth.
  • Guide the execution of the growth strategy by channel, creating a push and pull content ecosystem across owned and off-platform channels.
  • Drive growth with existing audiences and attract new audiences to key marquee brands or platforms.
  • Explore and evaluate emerging or niche social platforms to expand brand presence, assessing potential benefits and risks.
  • Regularly monitor performance and adjust strategy for all brand channels.
  • Track, analyse, and optimise key metrics like reach, engagement, and conversions to drive platform growth.
  • Leverage social media monitoring tools and industry research to generate insights that inform data-driven content creation.
  • Provide guidance, training, and support to team members on social media best practices and platform updates.
Key Requirements
  • You have a minimum of 5 years of demonstrated experience in digital media management, with a track record of successful social media strategies.
  • You possess a strong understanding of digital publishing principles, content optimisation, and platform-specific best practices.
  • You have experience in leading and managing a social media team, with the ability to delegate tasks and drive team success.
  • You can think strategically and develop innovative social media strategies aligned with business goals and audience interests.
  • You're a team player who communicates effectively and gives and receives feedback with honesty and respect.
  • You can prioritise the needs and perspectives of our audience and partners in decision-making.
  • You demonstrate adaptability and can solve problems creatively in a fast-paced environment.