APAC Demand Generation Marketing Strategist
5 days ago
About Notion
Notion is a leading company in the AU region, continuing to grow rapidly. This role offers the chance to join as the team takes off.
About The Role:This APAC Demand Generation Marketing Lead role focuses on generating demand for our expanding APAC sales team based in the Notion Sydney office. The role's territory encompasses all of Asia Pacific, excluding Japan and South Korea where we already have an established Notion presence and local marketing teams.
This role will work in partnership with the local sales team to understand areas of focus and also in partnership with the global demand generation marketing team to scale digital programs.
You'll be responsible for both developing and executing the APAC demand generation marketing strategy. We're looking for someone with strong field marketing experience and a good understanding of digital demand generation channels.
- Develop the APAC demand generation marketing strategy in partnership with the local sales team.
- Execute in-field demand generation activities such as 3rd party events, Notion hosted events, webinars, partner marketing, ABM, and integrated campaigns.
- Partner closely with the local sales team to run outbound campaigns.
- Work closely with the global demand generation marketing team to run paid digital campaigns and to localise/scale our email nurture programs for our target audiences in APAC.
- Analyse audience and target account data to consistently look for new opportunities to run segmented campaigns.
- Collaborate closely with the sales development team to ensure strong lead follow up and optimise the lead funnel through to sales accepted opportunities.
- Continuously optimise programs to ensure we are achieving our ROI metrics and provide regular reporting on activities and how we are tracking against pipeline targets.
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