Market Research and Insights Professional

3 weeks ago

Sydney, New South Wales, Australia JCDecaux Full time
About the Role

We are seeking a highly skilled Market Research Specialist to join our team at JCDecaux. As an advocate for research and effectiveness, you will support the development and execution of market research and advertising effectiveness studies, incorporating project management, relationship building, and collaboration with internal and external partners.

Key Responsibilities
  • Support ad-hoc research requirements, including our research community, working closely with the Group Manager.
  • Support the development, management, and execution of JCDecaux PROOF, our program of significant Out-of-Home effectiveness studies.
  • Develop relationships with research suppliers and agencies.
  • Build research presentations and present research findings to clients.
  • Localise international research projects from JCDecaux's global network.
  • Actively manage our research knowledge, including maintenance of a library of case studies for access by the wider business.
  • Regularly support the wider marketing team, notably with regards to innovation and new approaches to data, research, and insights.
  • Ideate research innovation and scope complex methodologies such as Media Mix Modelling.
About You

Candidates with experience within research or insights, gained in either agency, media owner, or client side, will be considered. Experience of advertising measurement and effectiveness, or a passion for learning further about this field, will stand you in good stead.

  • Knowledge of quantitative and/or qualitative research methods, including survey writing.
  • Data/numeric literacy – comfortable with large data sets.
  • Exceptional attention to detail.
  • High level of competency in written and verbal communication.
  • Internal and external relationship building.
  • Relevant tertiary qualification in Marketing or equivalent.
  • Advanced Microsoft Office skills, especially Excel and PowerPoint.
  • A passion for advertising effectiveness and the media industry.
Why Join JCDecaux

We value and reward your contributions and ensure Belonging and Inclusion are at the heart of everything we do. Our benefits include opportunity for additional week of annual leave after first year, volunteer leave, and dedicated celebration and wellness days. We also offer participation in our bonus or OTE programs, comprehensive training and development opportunities, and parental leave and market-leading fertility leave.

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