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Experience Development Manager

2 weeks ago


Brisbane, Queensland, Australia StudentUniverse Full time

We are looking for an experienced Experience Development Manager to develop and execute lifecycle marketing strategies that drive customer engagement and retention.

The ideal candidate will have 10+ years of experience in Digital Marketing or a similar role, a Bachelor's Degree, and Platform Certifications. They will be responsible for designing and managing multi-channel marketing campaigns (email, app, SMS, social media) to deliver seamless customer experiences.

  • Identify key customer touchpoints to deliver personalised journeys using marketing automation platforms (e.g., Eloqua) and CRM systems.
  • Lead and mentor a team of lifecycle marketing professionals, promoting a culture of innovation and continuous learning.

This is an excellent opportunity for a seasoned marketer to oversee the implementation and optimisation of marketing automation platforms and CRM systems for effective data management and optimise lead flow management.