Global Brand Strategist
4 days ago
Marketing Leader
We are seeking an exceptional marketing leader to drive our marketing and communications strategy across New Zealand and Australia.
The RoleThe Marketing Leader will:
- Lead marketing strategy across ~15 brands spanning passenger transport and tourism.
- Drive digital-first, data-driven marketing excellence to deliver direct online sales growth.
- Build and mentor high-performing marketing teams across geographies.
- Elevate brand presence, customer experience, and performance optimisation.
- As a member of the ANZ Executive Team, help to shape Entrada's growth and expansion strategy.
Key areas of responsibility include:
- Strategic Leadership & Business Partnership
- Marketing Operations and Performance Excellence
- Brand Management & Customer Experience
- Customer Intelligence & Market Research
- Digital Marketing & Technology
This is a fast-paced, dynamic environment. The successful candidate will thrive working across multiple brands, markets, and customer segments, balancing strategic leadership with hands-on delivery.
About YouWe are looking for a proven marketing leader who can demonstrate:
- 10+ years senior marketing leadership, ideally at CMO or Marketing Director level.
- Experience in multi-brand, multi-market environments, preferably travel, transport, or tourism.
- Strong expertise in digital marketing, e-commerce, CRM, and performance optimisation.
- Ability to lead geographically dispersed teams and foster a collaborative, high-performance culture.
- Commercial acumen and proven ability to deliver measurable business growth.
We value Respect, Whānau/Family, Courage, and Fun. As a leader, you'll be part of driving innovation and growth across iconic brands while creating memorable experiences for millions of travellers.
This is a rare opportunity to make your mark at scale, in a business with strong foundations, bold ambitions, and a dynamic future.
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