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Global Marketing Director
1 month ago
Job Description:
About Us
Proudly Australian owned and operated, Opteco is a renowned manufacturer of high-performance circular saw blades that outperform all others. We've built a legacy on understanding that, in today's fast-paced manufacturing world, our customers' profitability depends on efficiency and consistent quality.
We're committed to excellence, and our cutting-edge technology has earned a place in production lines around the globe, delivering precision, reliability, and performance that our clients trust.
Job Summary:
We're seeking an experienced Head of Marketing who is passionate about driving strategic expansion into global markets. The ideal candidate will be a results-driven marketing professional with a strong background in international market development, brand strategy, and campaign execution.
This role requires a balance of strategic thinking, cultural insight, and hands-on implementation skills to position our brand as a leader in key international regions.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies tailored to target international markets, focusing on brand awareness, customer acquisition, and market penetration.
- Conduct market research and competitive analysis to identify opportunities, challenges, and customer preferences in diverse regions.
- Evaluate potential markets, recommend prioritization, and create localized go-to-market strategies.
- Collaborate with creative teams to develop region-specific content that drives engagement and conversion.
- Work cross-functionally with sales, product, and operations teams to ensure marketing efforts align with strategic business objectives.
- Track and analyse campaign performance metrics, including ROI, lead generation, and customer acquisition costs, to refine strategies.
- Provide regular reports to leadership on market growth, campaign outcomes, and market insights.
- Stay updated on global marketing trends and innovations to drive continuous improvement.
What You'll Get:
- A competitive salary package with performance incentives.
- The opportunity to shape the global expansion strategy of a growing Australian brand.
- A collaborative, innovative, and fast-paced work environment.
About You:
To succeed in this role, you'll need:
- Qualification(s) commensurate with role.
- Demonstrated experience in leading and delivering successful marketing outcomes globally.
How to Apply:
If you're ready to take on a challenging and rewarding role, please submit your resume including a cover letter containing the following criteria:
- We'd love to hear about your demonstrated experience in leading and delivering successful marketing outcomes.
- Outline what actions and deliverables you would seek to achieve in the first 100 days at Opteco if you were selected for the Head of Marketing position.
- How do you approach competitive analysis and customer research to inform strategic marketing decisions, including path to market in various regions globally?
- Tell us how you would resource the various specialties within the remit of marketing (e.g., SEO, Web development, Socials etc.).
The estimated annual salary for this role is around $120,000-$180,000 AUD, depending on experience.
